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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Jim Blythe - Bog
- Indbinding:
- Hardback
- Sideantal:
- 160
- Udgivet:
- 23. oktober 2006
- Størrelse:
- 129x198x15 mm.
- Vægt:
- 268 g.
- 2-4 uger.
- 14. december 2024
Normalpris
-
BLACK NOVEMBER
Medlemspris
Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.
Herefter fra 79 kr./md. Ingen binding.
Beskrivelse af A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
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