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Absolute Essentials of Marketing Research - Bonita M. (Lycoming College Kolb - Bog

af Bonita M. (Lycoming College Kolb
Absolute Essentials of Marketing Research af Bonita M. (Lycoming College Kolb
Bag om Absolute Essentials of Marketing Research

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367760335
  • Indbinding:
  • Hardback
  • Sideantal:
  • 120
  • Udgivet:
  • 29. december 2021
  • Størrelse:
  • 224x143x13 mm.
  • Vægt:
  • 268 g.
  • 2-3 uger.
  • 2. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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