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Absolute Essentials of Marketing Research - Bonita M. (Lycoming College Kolb - Bog

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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367760342
  • Indbinding:
  • Paperback
  • Sideantal:
  • 120
  • Udgivet:
  • 7. oktober 2024
  • Størrelse:
  • 140x215x9 mm.
  • Vægt:
  • 170 g.
  • 2-4 uger.
  • 7. december 2024
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  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Absolute Essentials of Marketing Research

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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