Name: Adolescents, Family and Consumer Behaviour
Price: 682.95 DKK
Availability: InStock
Author: Harleen Kaur
ISBN: 9780367408893

Adolescents, Family and Consumer Behaviour af Harleen Kaur

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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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Sprog:
Engelsk

ISBN:
9780367408893

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
190

Udgivet:
1. februar 2020

Størrelse:
145x223x13 mm.

Vægt:
372 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 30. november 2024

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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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