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Adolescents, Family and Consumer Behaviour - Harleen Kaur - Bog

- A Behavioural Study of Adolescents in Indian Urban Families

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"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032239057
  • Indbinding:
  • Paperback
  • Sideantal:
  • 202
  • Udgivet:
  • 13. december 2021
  • Størrelse:
  • 138x216x0 mm.
  • Vægt:
  • 244 g.
  • 2-3 uger.
  • 21. januar 2025
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Forlænget returret til d. 31. januar 2025
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"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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