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Advances in Advertising Research - Bog

- Breaking New Ground in Theory and Practice

Bag om Advances in Advertising Research

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834931344
  • Indbinding:
  • Paperback
  • Sideantal:
  • 490
  • Udgivet:
  • 21. Juni 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 210x148x26 mm.
  • Vægt:
  • 838 g.
  • 2-3 uger.
  • 23. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advances in Advertising Research

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

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