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Bag om Advances in Advertising Research

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

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Sprog:
Engelsk

ISBN:
9783834931344

Forlag:
Springer Fachmedien Wiesbaden

Indbinding:
Paperback

Sideantal:
490

Udgivet:
21. juni 2011

Udgave:
2011

Størrelse:
210x148x26 mm.

Vægt:
838 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Beskrivelse af Advances in Advertising Research

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

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