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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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Sprog:
Engelsk

ISBN:
9783658226800

Forlag:
Springer

Indbinding:
Hardback

Sideantal:
353

Udgivet:
17. juli 2018

Udgave:
12018

Vægt:
606 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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