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Advances in Advertising Research (Vol. III) - Bog

- Current Insights and Future Trends

Bag om Advances in Advertising Research (Vol. III)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834946492
  • Indbinding:
  • Paperback
  • Sideantal:
  • 436
  • Udgivet:
  • 18. Juli 2014
  • Udgave:
  • 2012
  • Størrelse:
  • 210x148x23 mm.
  • Vægt:
  • 625 g.
  • 2-3 uger.
  • 25. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advances in Advertising Research (Vol. III)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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