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Advances in Advertising Research (Vol. VII) - Bog

- Bridging the Gap between Advertising Academia and Practice

indgår i European Advertising Academy serien

Advances in Advertising Research (Vol. VII)
Bag om Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658152192
  • Indbinding:
  • Hardback
  • Sideantal:
  • 315
  • Udgivet:
  • 25. August 2016
  • Udgave:
  • 12017
  • Størrelse:
  • 210x148x23 mm.
  • Vægt:
  • 5257 g.
  • 8-11 hverdage.
  • 19. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Brugerbedømmelser af Advances in Advertising Research (Vol. VII)



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