Advances in Advertising Research (Vol. VII)

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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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Sprog:
Engelsk

ISBN:
9783658215149

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
315

Udgivet:
15. juni 2018

Udgave:
12017

Størrelse:
155x212x23 mm.

Vægt:
438 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Beskrivelse af Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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