Name: Advertising and Anthropology
Price: 1776.95 DKK
Availability: InStock
Author: Timothy de Waal Malefyt
ISBN: 9780857852014

Advertising and Anthropology af Timothy de Waal Malefyt

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This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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Sprog:
Engelsk

ISBN:
9780857852014

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
200

Udgivet:
1. september 2012

Størrelse:
158x239x16 mm.

Vægt:
456 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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