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Advertising and Anthropology - Timothy de Waal Malefyt - Bog

- Ethnographic Practice and Cultural Perspectives

Bag om Advertising and Anthropology

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857852021
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 1. september 2012
  • Størrelse:
  • 158x234x11 mm.
  • Vægt:
  • 334 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advertising and Anthropology

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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