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indgår i Advances in Applied Microeconomics serien

Advertising and Differentiated Products
Bag om Advertising and Differentiated Products

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762308231
  • Indbinding:
  • Hardback
  • Sideantal:
  • 308
  • Udgivet:
  • 4. Oktober 2001
  • Størrelse:
  • 156x234x19 mm.
  • Vægt:
  • 609 g.
  • 2-4 uger.
  • 22. Maj 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advertising and Differentiated Products

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.

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