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Advertising in Modern and Postmodern Times - Pamela Odih - Bog

af Pamela Odih

indgår i Published in association with Theory, Culture & Society serien

Advertising in Modern and Postmodern Times af Pamela Odih
Bag om Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761941903
  • Indbinding:
  • Hardback
  • Sideantal:
  • 232
  • Udgivet:
  • 30. April 2007
  • Størrelse:
  • 156x234x15 mm.
  • Vægt:
  • 520 g.
  • 2-3 uger.
  • 23. Juli 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.

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