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Advertising Progress - Pamela Walker (Professor Emerita Laird - Bog

- American Business and the Rise of Consumer Marketing

Bag om Advertising Progress

Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781421434179
  • Indbinding:
  • Paperback
  • Sideantal:
  • 506
  • Udgivet:
  • 11. Marts 2020
  • Størrelse:
  • 229x150x32 mm.
  • Vægt:
  • 772 g.
  • 8-11 hverdage.
  • 3. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advertising Progress

Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.

Brugerbedømmelser af Advertising Progress



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