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Advertising to Children on TV - Barrie Gunter - Bog

- Content, Impact, and Regulation

af Barrie Gunter
Advertising to Children on TV af Barrie Gunter
Bag om Advertising to Children on TV

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805844887
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 16. august 2004
  • Størrelse:
  • 152x229x19 mm.
  • Vægt:
  • 570 g.
  • 8-11 hverdage.
  • 9. december 2024
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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Advertising to Children on TV

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.

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