Advertising - Roman Espejo - Bog

While some people may say advertising is dead, it's predicted that it will support over twenty three million jobs in the U.S. by 2019. That's far from dead. This compelling collection of essays helps readers understand various issues relating to advertising. Chapters address the impact of sexism in advertising and cause marketing, and the potential for exploitation of children. Readers will evaluate the rise in both spending and negativity in political ads and the potential for reform. Essays also examine the future of advertising with the use of new outlets like the internet and product placement.