Name: Aiming Big with Small Cars
Price: 1305.95 DKK
Availability: InStock
Author: Cornelius Herstatt
ISBN: 9783319345222

Aiming Big with Small Cars af Cornelius Herstatt

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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Sprog:
Engelsk

ISBN:
9783319345222

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
229

Udgivet:
23. august 2016

Udgave:
12014

Størrelse:
235x155x14 mm.

Vægt:
3985 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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Business og læring > Ledelse & strategi

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