Name: Aiming Big with Small Cars
Price: 1372.95 DKK
Availability: InStock
Author: Cornelius Herstatt
ISBN: 9783319020655

Aiming Big with Small Cars af Cornelius Herstatt

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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Sprog:
Engelsk

ISBN:
9783319020655

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
229

Udgivet:
12. november 2013

Udgave:
2014

Størrelse:
155x235x15 mm.

Vægt:
5148 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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