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American Patriotism and Corporate Identity in Automobile Advertising - Markus Weik - Bog
- "What's Good for General Motors Is Good for the Country and Vice Versa?"
- Indbinding:
- Hardback
- Sideantal:
- 362
- Udgivet:
- 14. marts 2019
- Udgave:
- Størrelse:
- 148x210x0 mm.
- Vægt:
- 536 g.
- 8-11 hverdage.
- 28. november 2024
Normalpris
-
BLACK NOVEMBER
Medlemspris
Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.
Herefter fra 79 kr./md. Ingen binding.
Beskrivelse af American Patriotism and Corporate Identity in Automobile Advertising
The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.
Brugerbedømmelser af American Patriotism and Corporate Identity in Automobile Advertising
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