Ancient Indian Business Strategies - Nidhi Kaushal - Bog

This book explains the Indian philosophy of entrepreneurship and highlights its limitless aspects by presenting an approach to enhance the personality of today's entrepreneurs. It signifies an attributive framework of entrepreneurship, which includes its Vedic mechanism, an exigent state of passion, the influence of credibility, quality of principles, and the practical importance of connoisseurship in business and work. This piece of work, organized around these aspects, presents its essence, from ancient history to modernization, by analyzing them.

Entrepreneurship tends to be a new term, but in the Vedic literary texts of India, it has been defined as the commercialization of communal business based on a particular activity by the trader. In the present era of modernization, even though the intense, knotted, and subtle puzzle of entrepreneurship has been comprehended by scholars, its specific documented introduction concentrates on recognizing the trader on his ability and integrity and not on unethical means and practices to earn more profit.

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