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As Heard on TV: Popular Music in Advertising - Bethany Klein - Bog

af Bethany Klein

indgår i Ashgate Popular and Folk Music Series serien

As Heard on TV: Popular Music in Advertising af Bethany Klein
Bag om As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780754666653
  • Indbinding:
  • Hardback
  • Sideantal:
  • 178
  • Udgivet:
  • 25. marts 2009
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 490 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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