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  5. As Heard on TV: Popular Music in Advertising

As Heard on TV: Popular Music in Advertising - Bethany Klein - Bog

af Bethany Klein

indgår i Ashgate Popular and Folk Music Series serien

As Heard on TV: Popular Music in Advertising af Bethany Klein
Bag om As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781409407645
  • Indbinding:
  • Paperback
  • Sideantal:
  • 178
  • Udgivet:
  • 28. april 2010
  • Størrelse:
  • 155x233x12 mm.
  • Vægt:
  • 356 g.
  • 2-3 uger.
  • 13. december 2024

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  • BLACK WEEK

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Beskrivelse af As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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