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Asian Brand Strategy (Revised and Updated) - M. Roll - Bog

- Building and Sustaining Strong Global Brands in Asia

af M. Roll
Bag om Asian Brand Strategy (Revised and Updated)

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137359162
  • Indbinding:
  • Hardback
  • Sideantal:
  • 339
  • Udgivet:
  • 7. juli 2015
  • Udgave:
  • 22015
  • Størrelse:
  • 221x147x26 mm.
  • Vægt:
  • 558 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Asian Brand Strategy (Revised and Updated)

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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