Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

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Sprog:
Engelsk

ISBN:
9783319385747

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
353

Udgivet:
24. September 2016

Udgave:
12015

Størrelse:
210x279x0 mm.

Vægt:
9412 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 3. Oktober 2024

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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

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