Name: Audience Economics
Price: 1637.95 DKK
Availability: InStock
Author: Philip M. Napoli
ISBN: 9780231126526

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Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

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Sprog:
Engelsk

ISBN:
9780231126526

Forlag:
Columbia University Press

Indbinding:
Hardback

Sideantal:
256

Udgivet:
25. september 2003

Størrelse:
152x229x19 mm.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

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