Vi bøger
Levering: 1 - 2 hverdage

Audience Economics - Philip M. Napoli - Bog

- Media Institutions and the Audience Marketplace

Bag om Audience Economics

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231126533
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 25. september 2003
  • Størrelse:
  • 230x154x13 mm.
  • Vægt:
  • 366 g.
  • 8-11 hverdage.
  • 18. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Audience Economics

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

Brugerbedømmelser af Audience Economics



Find lignende bøger

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.