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Audience Economics - Philip M. Napoli - Bog

- Media Institutions and the Audience Marketplace

Bag om Audience Economics

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231126533
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 25. September 2003
  • Størrelse:
  • 230x154x13 mm.
  • Vægt:
  • 366 g.
  • 8-11 hverdage.
  • 3. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Audience Economics

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

Brugerbedømmelser af Audience Economics



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