Name: Balanced Brand
Price: 225.95 DKK
Availability: InStock
Author: John Foley
ISBN: 9780787983093

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Hardback
8-11 hverdage
225,95 kr.

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Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their customers, employees and shareholders.

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Sprog:
Engelsk

ISBN:
9780787983093

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
208

Udgivet:
10. februar 2006

Størrelse:
159x236x21 mm.

Vægt:
376 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their customers, employees and shareholders.

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