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Bank Marketing for the 90's - Don Wright - Bog

- New Ideas from 55 of the Best Marketers in Banking

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471522645
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 30. Maj 1991
  • Størrelse:
  • 160x235x25 mm.
  • Vægt:
  • 425 g.
  • 2-3 uger.
  • 19. Juli 2024

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Herefter fra 79 kr./md. Ingen binding.

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

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