Name: Bank Marketing for the 90's
Price: 2882.95 DKK
Availability: InStock
Author: Don Wright
ISBN: 9780471522645

Bank Marketing for the 90's af Don Wright

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Hardback
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2.882,95 kr.

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

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Sprog:
Engelsk

ISBN:
9780471522645

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
228

Udgivet:
30. maj 1991

Størrelse:
160x235x25 mm.

Vægt:
425 g.

Leveringstid: 2-3 uger.
Forventet levering: 22. november 2024

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

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