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Billions - Tom Doctoroff - Bog

- Selling to the New Chinese Consumer

Bag om Billions

Anyone who plans to do business in China shouldn't get on the plane without this book. It cracks the code of marketing to the new Chinese consumer by uncovering core drivers of behaviour and preference in key market segments. It includes indispensable practical advice and common pitfalls.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403976635
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 1. januar 2007
  • Størrelse:
  • 176x236x14 mm.
  • Vægt:
  • 372 g.
  • 8-11 hverdage.
  • 22. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Billions

Anyone who plans to do business in China shouldn't get on the plane without this book. It cracks the code of marketing to the new Chinese consumer by uncovering core drivers of behaviour and preference in key market segments. It includes indispensable practical advice and common pitfalls.

Brugerbedømmelser af Billions



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