E-handel: forretningsmæssige aspekter

International Federation for Information ProcessingThe IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication.  The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction.  Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured.  These results often precede journal publication and represent the most current research.  The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing. For more information about the 300 other books in the IFIP series, please visit springeronline.com. For more information about IFIP, please visit www.ifip.or.at.

The Asia-Paci?c region has emerged in recent years as one of the fastest g- wing regions in the world in the use of Web technologies as well as in making signi?cant contributions to WWW research and development. Since the ?rst Asia-Paci?c Web conference in 1998, APWeb has continued to provide a forum for researchers, professionals, and industrial practitioners from around the world to share their rapidly evolving knowledge and to report new advances in WWW technologies and applications. APWeb 2004 received an overwhelming 386 full-paper submissions, including 375 research papers and 11 industrial papers from 20 countries and regions: A- tralia,Canada,China,France,Germany,Greece,HongKong,India,Iran,Japan, Korea, Norway, Singapore, Spain, Switzerland, Taiwan, Turkey, UK, USA, and Vietnam. Each submission was carefully reviewed by three members of the p- gram committee. Among the 386 submitted papers, 60 regular papers, 24 short papers, 15 poster papers, and 3 industrial papers were selected to be included in the proceedings. The selected papers cover a wide range of topics including Web services, Web intelligence, Web personalization, Web query processing, Web - ching, Web mining, text mining, data mining and knowledge discovery, XML database and query processing, work?ow management, E-commerce, data - rehousing, P2P systems and applications, Grid computing, and networking. The paper entitled "Towards Adaptive Probabilistic Search in Unstructured P2P - stems", co-authored by Linhao Xu, Chenyun Dai, Wenyuan Cai, Shuigeng Zhou, and Aoying Zhou, was awarded the best APWeb 2004 student paper.

Social media represents a challenge to the traditional model of mass media, which in turn represents a challenge to traditional mass marketing. This book examines multiple facets of the new media experience through the lens of game theory concepts.