E-handel: forretningsmæssige aspekter

Would you like to launch an internet business? Today is the day to launch your online business.All the instructions and data you require to quickly launch your OWN online store are provided by SHOPIFY MADE EASY.The e-commerce platform SHOPIFY assists business owners in bringing their firm online by hosting websites that "identify customers, drive sales, and manage your day-to-day." Shopify is the ideal option for companies in the e-commerce era.The fact that the company has announced that more companies have joined the e-commerce platform since the pandemic started and that sales nearly doubled in the most recent financial quarter makes sense.Ecommerce executive, advisor, and speaker Paul Waddy doesn't spare any time in demonstrating how to set up and launch a successful online business with Shopify. From marketing and consumer interaction to payments and shipping, you can handle it all.You'll benefit from the book in the following ways:How to build collections, upload multiple products and photographs with a single click, and manage and advertise your inventoryLearn how to use platforms like Facebook and Google to effectively market to the appropriate demographic at the right time in the right way.Learn how to make the most of Shopify's many and potent features, including its detailed analytics dashboard, tags, payment and currency options, and email subscriber acquisition.Set delivery costs and guidelines.

Dieses Buch erklärt, wie Unternehmen mit Hilfe der Semiotik ¿ der Lehre von den Zeichen ¿ ihre digitalen Produkte und Dienstleistungen erfolgreicher machen können. Denn die Wellness-App, der Warenkorb im Onlineshop oder der Like-Button in der Produktansicht haben eines gemeinsam: Sie basieren auf digitalen Zeichen. Diese kundengerecht einzusetzen, wird immer mehr zum Schlüssel für das Produkterlebnis und damit zur Voraussetzung für den Produkterfolg.Die moderne Semiotik verbindet Sprachwissenschaft, Erkenntnistheorie, Anthropologie, Psychologie und Sozialwissenschaften zu einem faszinierenden Blick auf digitale Angebote. Der Autor zeigt, wie Unternehmen diese Erkenntnisse nutzen können und liefert ein praxisnahes Buch für Produktmanager*innen, Marketer*innen, Kommunikator*innen, Designer*innen, Softwareentwickler*innen ¿ kurz: für alle, die für digitale Produkte und Dienstleistungen verantwortlich sind.

"The bulk of Management and Organization Studies deals with time as organization. Time is performed, organized, enacted, and as such is a locus of power. In this edited book, we stress the importance of organization as time. Time is an organizing force. The happening and becoming of collective activity, its technologies, its images, keep empowering, dominating or (more rarely) emancipating the fragile and ephemeral subjectivities of our world. The turn to digitality in all aspects of contemporary life has made the organizing power of time more pervasive than ever. How to describe organization as time? How to explore the relationship between becoming, duration, images, events, non-events or historicity and their relationships with power and emancipation? These are the rich and varied challenges seized by this book by a team of leading scholars interested in time and temporality in the context of management and organization"--

A step-by-step guide on how you can start a business without any money. The author started with a borrowed bucket and went on to establish multiple million+ businesses in product manufacturing, distribution, and service sectors.

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.

This book discusses the pros and cons of information and communication (ICT) neutrality. It tries to be as objective as possible from arguments of proponents and opponents, this way enabling readers to build their own opinion. It presents the history of the ongoing network neutrality debate, the various concepts it encompasses, and also some mathematical developments illustrating optimal strategies and potential counter-intuitive results, then extends the discussion to connected ICT domains. The book thus touches issues related to history, economics, law, networking, and mathematics.After an introductory chapter on the history of the topic, chapter 2 surveys and compares the various laws in place worldwide and discusses some implications of heterogeneous rules in several regions. Next, chapter 3 details the arguments put forward by the participants of the net neutrality debate. Chapter 4 then presents how the impact of neutral or non-neutral behaviors can be analyzed mathematically, with sometimes counter-intuitive results, and emphasizes the interest of modeling to avoid bad decisions. Chapter 5 illustrates that content providers may not always be on the pro-neutrality side, as there are situations where they may have an economic advantage with a non-neutral situation, e.g. when they are leaders on a market and create barriers to entry for competitors. Another related issue is covered in chapter 6, which discusses existing ways for ISPs to circumvent the packet-based rules and behave non-neutral without breaking the written law. Chapter 7 gives more insight on the role and possible non-neutral behavior of search engines, leading to another debate called the search neutrality debate. Chapter 8 focuses on e-commerce platforms and social networks, and investigates how they can influence users' actions and opinions. The issue is linked to the debate on the transparency of algorithms which is active in Europe especially. Chapter 9 focuses on enforcing neutrality in practice through measurements: indeed, setting rules requires monitoring the activity of ICT actors in order to sanction non-appropriate behaviors and be proactive against new conducts. The chapter explains why this is challenging and what tools are currently available. Eventually, Chapter 10 briefly concludes the presentation and opens the debate.

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. It outlines the fundamental skills and knowledge that business and computer science students need to either oversee the development of a mobile app or themselves undertake to develop a mobile app. This workbook will give a holistic overview of the initial stages that must be considered when endeavoring to develop a mobile app. This workbook breaks topics down into core, technical and non-technical. Looking at each topic from all three angles, the core knowledge required for UI, UI for the technical person and UI for the non-technical person. The workbook guides the student through the key components or core of mobile app development and shows all students both the technical requirements and the non-technical requirements of each topic. It will allow all students to pick and choose how deep they wish to delve into the different topics.

The astonishing story of the billion-dollar brand and the iconic CEO who has transformed American retail.

This book constitutes the proceedings of the 26th International Conference on Enterprise Design, Operations, and Computing, EDOC 2022, which took place in Bozen-Bolzano, Italy, in October 2022. The 15 full papers included in this book were carefully reviewed and selected from 48 submissions. They were organized in topical sections as follows: enterprise security; enterprise architecture; business process modeling and monitoring; business process mining and discovery; and process-driven applications.

Chatbots sind eine vielversprechende Form der Kommunikation ¿ jedoch schaffen es bisher nur wenige echten Mehrwert zu bieten. In diesem Praxisleitfaden lernen Sie Schritt für Schritt den gesamten Prozess der Chatbot-Entwicklung kennen: Von der Definition des Use Case über die Persönlichkeit des Chatbots und die Modellierung des Dialogablaufs bis hin zu Pilotbetrieb und Roll-Out. Sie erfahren für jeden Schritt, welche Strategien sich bewährt haben und was bei der Umsetzung besonders zu beachten ist. Einen Schwerpunkt bildet das Conversation Design, denn es ist entscheidend für eine gelungene User Experience, für Akzeptanz und langfristigen Erfolg des Chatbots. Anhand zahlreicher Fallbeispiele aus der Praxis und mit klar formulierten Handlungsempfehlungen zeigen die Autorinnen ganz konkret, wie erfolgreiche Chatbots gelingen.Der Inhalt¿ Bedarfsanalyse, Use Case und User Stories¿ Planung der Chatbot-Entwicklung¿ Chatbot-Persönlichkeit und Conversational Experience¿ Conversation Design, Proof-of-Concept und Prototyping¿ Dialogablauf und Copywriting ¿ Implementierung, Finetuning und Roll-Out¿ Evaluation und Continuous Improvement