E-handel: forretningsmæssige aspekter

Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions.

Tenser's Tirades documents the obsession of self-styled author/consultant/evangelist James Tenser with the astonishing phenomenon of dot-com retailing. This collection of 32 essays appeared over a period of about five years in a dozen leading retail trade periodicals. Collectively, they track the early promise, exhilarating rise and stunning demise of born-for-the-Web retailing through a series of snapshots taken in the moment. As one of the earliest observers to grasp and comment upon the unvarnished realities of e-retailing, Tenser was right more often than he was wrong, but as these rants reveal, he never kept his opinions to himself.

'It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View'Vital to understanding how [TikTok] works and the impact it's having.' - Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee'TikTok Boom is a must-read for students, scholars, and policymakers.' - David Craig, Clinical Professor, USC AnnenbergIn just a few years, TikTok has stormed ahead of its rivals to become the world's biggest app. Where did it come from and how did it overtake its rivals?Journalist Chris Stokel-Walker delves deep into the origins of China's viral video app. He yields new insights into its culture, addictive algorithm, and influencer ecosystem. And he reveals the influence its owners at its parent company ByteDance in Beijing are having on hundreds of millions worldwide through the policing of little-known content guidelines, including those on physical appearances.TikTok is the emerging battleground for a geopolitical tussle between East and West for control of social media. It has already been banned in India and a ban in the USA has been suggested by Republican politicians.TikTok Boom is a rollercoaster business story bristling with ambition and drama.Find out where TikTok came from, where it's going what it can do for you. Reviews'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network. It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China 'Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China's first global platform threatening Silicon's Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must-read for students, scholars, and policymakers.' - David Craig, Clinical Professor, USC AnnenbergStartAndy Warhol's idea that anyone can be famous for 15 minutes has never looked shakier. In the programme for an exhibition in Stockholm in 1968, the American pop art pioneer wrote: 'In the future, everyone will be world-famous for 15 minutes.' What struck many at the time as an outlandish prediction is in danger of being undercut by reality in the third decade of the 21st Century. On TikTok, anyone with a mobile phone can become known to hundreds of millions of people for a matter of seconds and then slip back into anonymity. True, a run of successful self-shot videos can propel an individual from an everyday life into that of a multi-millionaire. Unlike in Warhol's age, however, the metamorphosis from ordinariness to fame occurs not through the multiple media channels of Andy Warhol's age, but through a single, super-fast, ever-mutating social media app. Which is ultimately owned in China and ruled over by an inscrutable algorithm.Buy the book to carry on reading

This book constitutes the refereed proceedings of the 20th International Conference on Business Process Management, BPM 2022, which took place in Munster, Germany, in September 2022. The 22 papers included in this book were carefully reviewed and selected from 98 submissions. They were organized in topical sections as follows: task mining; design methods; process mining; process mining practice; analytics; and systems. The book also includes one keynote talk in full-paper length and 5 tutorial papers. 

Build your own successful online business--the Dummies wayEtsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There's never been a better time to open your own Etsy shop, and there's never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that "add to cart" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.* Learn the ins and outs of running a successful Etsy shop* Get tips and advice for marketing and pricing your products competitively* Break through the new shop barrier and start showing up in search results* Improve your sales on Etsy with expert info on finding your customersThis book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.

Das Buch gibt einen kompakten Uberblick uber digitale Plattformen und digitale Marktplatze als Spezialform plattformbasierter Geschaftsmodelle. Die Autoren erlautern zentrale Charakteristika und Funktionalitaten digitaler Plattformen und zeigen verschiedene Wege in die Plattformokonomie auf. Sie beschreiben dabei Herausforderungen und Risiken sowie Erfolgsfaktoren und Strategien. Schlielich werden Marktplatze als konkrete Auspragung digitaler Plattformen naher vorgestellt. Ausgewahlte Praktiker berichten von ihren Erfahrungen mit dem Aufbau von Marktplatzen und reflektieren kritisch Herausforderungen sowie Losungsansatze.Das Buch fasst den aktuellen Forschungsstand zusammen, erganzt ihn um praktische Anwendungen und Erfahrungen und liefert somit vor allem Praktikern eine fundierte Einfuhrung in die Thematik.

Do you want to study how options trading work?Do you want to learn how to make money with options trading?Do you wish to learn tips and tricks for success in options trading?If yes, then continue reading! "Options Trading" by Nathan Sanders is intended for an individual who is looking to put their money to work. We are not talking about millions of dollars. We are talking about regular hardworking folks who want to take their savings and watch them grow. This book will help you in understanding the basic concepts of options trading. It will show you ways people can make money in the options trade as well as things that can cause losses. It will give you tips on understanding the risks and avoiding temptations. This book will focus on the following:Basics and Fundamentals of Options TradingMistakes to AvoidVolatility in the MarketsCandlesticks and Market TrendsWhat is the Financial Leverage?Technical AnalysisBasic Option Trading StrategiesTips and Tricks for successGlossaryFrequently Ask QuestionsYou will also learn how to take and maximize profits, how to re-enter the markets, and how to automate your trades so that you are free to do other things. This book takes you slowly through these crucial subjects so that you are ready to begin trading within the shortest time possible! Do not let the economy bury your dreams, learn to invest even in times of crisis!!! Ready to get started? Click "Buy Now" and start the way towards your financial freedom!

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.

This monograph provides a comprehensive and rigorous exposition of the basic concepts and most important modern research results concerning blockchain and its applications. The book includes the required cryptographic fundamentals underpinning the blockchain technology, since understanding of the concepts of cryptography involved in the design of blockchain is necessary for mastering the security guarantees furnished by blockchain. It also contains an introduction to cryptographic primitives, and separate chapters on bitcoin, ethereum and smart contracts, public blockchain, private blockchain, cryptocurrencies, and blockchain applications.This volume is of great interest to active researchers who are keen to develop novel applications of blockchain in the field of their investigatio. Further, it is also beneficial for  industry practitioners as well as undergraduate students in computing and information technology.

Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative-let's get started!

Revised edition of: Internet marketing: a practical approach, published in 2009 by Butterworth-Heinemann.