Salgsledelse og markedsføringsledelse

Corporate social responsibility (CSR) has developed into a crucial corporate and organizational issue around the world. It has been incorporated into various sectors and countries, and includes many types of activities and dimensions. It is a common notion that organizations are more inclined today to broaden and shift their performance focus from short-term goals towards long-term social, environmental, and value-added perspectives.Under the framework of corporate governance, organizations and companies are motivated to promote fairness, transparency, ethics, and accountability in their transactions, while concurrently maintaining enhanced standards of governance. This means that organizations and corporations must align their activities with community aspirations which is an issue falling within the sphere of CSR. Increased attention has been placed on the organizations regarding their approach towards the needs of various stakeholders. However, a crucial issue that this book attempts to address is the association, intersection, and inter-relationship between governance and CSR within the EU region, which are not adequately established in the existing literature. The book will show that governance and CSR are highly connected. With the purpose of studying the association of CSR with legal, managerial and empirical aspects of governance in corporations and not-for-profit organizations, in various sectors of the economy, the book also intends to provide useful policy implications, as well as to offer constructive directions for future research.This book will be of value to researchers, academics, practitioners, policymakers, and students in the fields of CRS and governance, organizational theory, marketing management, business ethics and human resource management.

This book is THE very quick and easy to use sales how-to reference manual for people who want to ethically and professionally win the sale everytime. It contains 68 short how-to chapters (plus a dictionary) - perfect for salespeople who need answers NOW. Happy Selling and please feel free to give the book a 5 star rating once you've read it and agree. Thanks and Have a Great Day, Grant

The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.

"Mastering Value Selling: Unlocking Success in the Competitive Marketplace." This book is not just another sales manual; The book is narrated as the journey of a salesperson eager to embark on a transformative journey of value-selling training.

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today's context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

"Worst Bidding Mistakes" is a compelling and insightful guide that delves into the world of bidding strategies, revealing the most common pitfalls and blunders that can cost individuals, businesses, and organizations dearly. Drawing from real-life examples and industry expertise, this book offers a comprehensive analysis of the mistakes that arise during the bidding process and provides practical advice to help readers avoid making similar errors in their own endeavors.In this eye-opening book, the author explores a wide range of bidding mistakes made across various sectors, including construction, procurement, and business services. Through captivating anecdotes and case studies, readers gain a deep understanding of the consequences that arise from poor bidding decisions. The author skillfully outlines the detrimental effects these mistakes can have on reputation, finances, and overall success."Worst Bidding Mistakes" takes a holistic approach to bidding errors, covering both strategic and tactical blunders. It uncovers the flawed decision-making processes, flawed assumptions, and flawed risk assessments that can hinder an individual or organization's ability to secure lucrative contracts and projects. The book also highlights the importance of thorough research, effective communication, and the cultivation of strong relationships with potential clients.Throughout the book, the author offers valuable lessons learned from experts in the field, providing practical tips and strategies to help readers navigate the bidding process successfully. By examining past mistakes and their repercussions, readers are empowered with the knowledge to make informed and intelligent decisions when bidding on projects. This book is a valuable resource for business professionals, contractors, project managers, entrepreneurs, and anyone involved in the competitive world of bidding. It serves as a cautionary tale, illuminating the potential risks and setbacks that can befall those who overlook critical aspects of the bidding process. By avoiding these pitfalls, readers can enhance their chances of securing profitable contracts, building lasting partnerships, and ultimately achieving their goals."Worst Bidding Mistakes" offers a thought-provoking exploration of the bidding landscape, shedding light on the missteps that often go unnoticed. It is a must-read for anyone seeking to gain a competitive edge in the world of bidding and to avoid the costly errors that can derail their success.

Working on business management can be exciting, but it can also create new challenges.In this guide, the author draws on his experiences working in various countries to provide tips for managing a business or organization. He answers questions such as:¿ What are the main components of business management?¿ How do you develop a successful business model?¿ What are the differences between leaders and managers?¿ How do you connect with business prospects?¿ What steps can you take to optimize financial management?Other topics include business policy and strategy, business communication, sizing up competitors, analyzing consumer behavior, and the five key product levels.The guide is divided into nine units, with each chapter consisting of several articles on a particular topic, so you can hone your leadership and management skills.Filled with definitions, theories, and real-life examples, this guide will serve as a treasured resource for leaders and managers who want to optimize business operations.

Are you tired of struggling to make sales and generate revenue for your business? Do you want to take your business to the next level and increase your profits? Then this book is for you!In this book, you will master the art of selling and learn the strategies that successful entrepreneurs use to close more deals and generate more revenue.You will also discover how to leverage social media to attract more customers and increase your reach. Whether you're a small business owner or a seasoned entrepreneur, this book is packed with valuable insights that will help you increase your sales and grow your business. Here is a preview of what you'll learn...Relationship selling- what it is and how it worksHow to influence othersHow to gain the know, like, trust factorWhy sales pitch at the get go don't workSimple ways to find out more about your clientsHow to develop a relationship with your clientMuch, much more!Are you ready to unleash the power of storytelling?Having coached thousands of people, i can say with certainty that everybody has the ability to become great at storytelling. You have the ability to tell amazing stories.

The Secret to Growing Your Business is Simple - Invest in Marketing that WorksStep away from viewing marketing as a cost center that drains money from annual budgets and delivers unreliable results. It's really a burgeoning profit generator that can power growth and abundance in every aspect of your business. But only if you do it right. In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million. Now on a mission to help a hundred companies realize 10x more in business valuation, Marcia offers not only her marketing secrets but also sound advice for getting the most out of yourself, your teams, and your business.

Sales Unplugged is a comprehensively researched set of curated best practices for busy B2B salespeople, with the drive and ambition to succeed.

This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple skill of Versatility - the essentialtial ability to read and adapt to the natural behavior of your customers.

Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's sales force can gain sustainable advantages if it adopts the Counselor approach. A win-win mind- and skill-set, based on trust, problem solving and side-by-side work between seller and customer, makes buying easy.

Sales needs a rebrand in the creative industry. The creative pound contributes £13M every hour to the UK economy - our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business?The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business.This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this.There is a new way for new business.

The key to building a successful business is making the right connections, and with exploding sales you'll never run out of interested prospects. In this digital age, it is easier than ever to network and stay in touch with potential clients and partners. Inside this book, you will discover the topics about pricing strategies getting started, the bigger picture, pricing with regard the competition, rule 1 - premium products sell ay premium prices, rule 2 - wowing throught price is a bad move, don't be afraid, times are changing, increase sales by presenting choise, rewards for customers equals more cash for you, trials and lead generation, banning the word cheap, value added, adding value explained, cut-off dates, limited numbers done right and so much more!

"Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Excel. But there's a better way. Salesforce's standard reporting tools provide a rich set of features that, when combined, support a wide variety of analytics needs."--Provided by publisher.

Sustainable Management: The Complete Guide to Principles and Practice is both a core textbook, and a guide for teachers in one convenient volume.

The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation.

Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations.

Whether you're looking to purchase your first rental property, scale a portfolio, or evaluate massive syndication deals, every great real estate deal comes down to a few key metrics. From cash flow to compound interest, Real Estate by the Numbers makes it easy for anyone to master the concepts that form the foundation of real estate investing.You Will Learn In This Book.....What Is Real EstateWhy So Many Owners FailWhat Is Raw Land InvestingDirect And Indirect Real Estate InvestingRental Properties InvestingHow To Finance The PropertyWhat Is Real Estate Due DiligenceRental ManagementHow To Protect Your InvestmentsExit StrategiesProperties FlippingReal Estate Crowd fundingIt includes all-new examples, case studies, and photographs. The text is intended for university students in schools of business, planning, architecture, engineering, and law. It is also a useful beginning point for those shifting careers, either into development or between roles in development.

Servant Selling offers a better—more honest—sales approach that will allow you to close more deals and serve your customers’ needs. Will you walk away from a sale if it is not the best thing for your customer? Are you okay with losing a sale? As the top producer for an educational sales company, Dave Brown found himself wrestling with these questions during a summer of door-to-door sales. Then, one night, he found clarity: he could be fully honest and transparent and be the best at sales. In fact, being fully honest and transparent would make him the best at sales. In Servant Selling, Dave shares the tested and proven sales techniques he’s mastered over his career. His proven strategy works for every demographic and in every industry—even with people who know nothing about sales. He will: Prepare you to serve by explaining the key components of servant selling and the foundations necessary to achieve success. Help you understand the service and sales cycle by focusing on the sales skills you need. Show you how to create concrete systems and utilize game-changing time management strategies to scale your success. Even more importantly, Dave shares the heart and mindset that makes his philosophy so successful: the servant-selling approach. By prioritizing your customer’s needs, personality, preferences, and comfort above your sales goals, you will reach more people and make deeper, longer-lasting connections that will help you grow your business in an authentic and meaningful way.

Are you a young person struggling to find your footing and direction?Are you thinking about a job change and considering sales?Are you currently a salesperson looking to get to the next level?Ready for simple, easy, free concepts available to grow your business?During the pandemic lockdowns, I reached out to long-time friends. One day, I checked in with a friend who, after fully recovering from surgery to save his life, wrote a book on his experience and recovery philosophy. I was stunned by the transformation of the old to the new Terry. When he encouraged me to write a book, I said, "What do I have to say?" Terry encouraged me that everyone has a story to tell.I discovered writings from my youth and more recent materials for business. Then I realized that my days spent in the hospitality business, especially behind the bar, related to the sales success that I had achieved. Hence, I began drafting Bar Tips.At the same time as I was speaking to Terry and making progress on the book, I was mentoring a young man, Joe, who had a story like mine at his age. We worked through many of the topics explored in this book. Happy to say Joe got a great job and is marrying a lovely woman. I like to think my simple processes helped him on his journey.I believe Bar Tips will be of service to you. This framework of basic concepts and simple language for you to quickly adapt to your activities through incremental changes in behavior and methodology to improve desired results is a roadmap for success.