Varemærker og branding

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.

A 1-hour read that will teach you the steps of the PB&J Business Strategy and help your company organize around a cause and set up a plan in under a week. The benefits for your business include positive energy, free publicity, new opportunities, collaborations, implementations, innovations, and efficient execution of every component of the plan.This is the fascinating true story behind the PB&J sandwich that fed 25,000 during a natural disaster, brought a shattered community together, and revitalized the entire company culture of my business.On September 28th, 2022, 150-mph winds hit the outer islands of Fort Myers, just 3 hours away from my office. Hurricane Ian quickly became one of the worst storms in US history. Victims of the storm needed essentials, with food being at the top of the list. Enter PB&Js. Making PB&J sandwiches for disaster victims may sound silly, but hear me out: each one delivered an essential 450-calorie meal to those in dire need.My team and I felt called to help. Understanding the urgency, we created a sophisticated operation in just 5 days: a tagline, a business plan, marketing materials, food donations, events, and deliveries. This would have normally taken 6 months to coordinate.Learn how 80 people who hadn't been in the same building in years due to Covid came together to make and deliver 25,000 PB&J sandwiches to disaster areas, including a step-by-step breakdown of how our company recognized and tackled a problem and accomplished our goal.The PB&J Strategy is universal - anyone can use it to make a difference, from those in disaster relief, to human resources, charitable organizations and sales.This experience helped us reimagine the possibilities of our jobs, our place in the community, and it helped our souls.Includes reflections and prompts to apply these steps now in your life and business.

This illustrated book retraces the renowned and eclectic Chinese designer Yin Jiulong, featuring his prolific body of work spanning his twenty-year career.This is the first comprehensive monograph on Yin Jiulong’s creations. Lavishly illustrated with 200 photographs and illustrations, this book provides complete documentation of the history, inspiration, and details of his eclectic career. Straddling graphic design, art, space and product design, and branding, Yin Jiulong’s creative output mixes traditional Chinese aesthetics, sought after materials, and contemporary artworks. His work has been extensively published in important magazines and newspapers such as AD, Ideat, Elle Decor, Vogue, Pattern, Life magazine, and Modern Weekly. It has also been exhibited in China, Japan, the Netherlands, and London; and at the Museum Prinsenhof Delft (Delft), Beijing Design Week, Design Shanghai, and Chengdu MoCA (Chengdu).This volume offers beautifully photographed products and exhibition views of the designer’s charming artworks, while also featuring important projects made in collaboration with artists and fashion brands, including renowned Chinese artist Zhang Xiaogang, curator Lü Peng, and celebrated sneaker brand Feiyue.

Does your brand need some TLC? Or a complete renovation?In the construction industry, reputation is everything.Whether yoüre a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer¿it just doesn¿t work.In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands, he understands the challenges of marketing within the construction industry. More importantly, he knows how to help you overcome those challenges.With simple, down-to-earth concepts and practical examples, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods.

A proven step-by-step process to build insights and give your business a long-term competitive advantage.

Die Veranstaltungswirtschaft hat sich nach dem Lockdown auf den Weg zu einem "New Normal" begeben, in dem Live- und digitale Kommunikation eng verbunden sind. In diesem Konferenzband werden interessante und bisher noch unbeantwortete Fragen angesprochen wie die Rolle von Metaverse als Kommunikationsplattform, die Customer Journey bei immersiver Live Kommunikation, der künftige Stellenwert hybrider Konzepte oder die strategische Neupositionierung von Messen. Im Buch wird auch über Untersuchungen zur Zahlungsbereitschaft von Veranstaltungsbesuchern, Nachhaltigkeit von Sportveranstaltungen, Veränderung des "Eco-System" Veranstaltungswirtschaft infolge der digitalen Transformation und die Diversity in Agenturen berichtet.Die HerausgeberinProf. Dr. Cornelia Zanger ist emeritierte Marketingprofessorin der TU Chemnitz und betreibt seit fast 30 Jahren Forschungsarbeit zum Event- und Messemarketing. 2008 initiierte sie die Wissenschaftliche Konferenz Eventforschung, die seitdem alljährlich stattfindet und ca. 300 Teilnehmer erreicht.

Möchtest du aus der Masse herausstechen und dich mit deinem Angebot abgrenzen? Wünscht du dir skalierbare Leistungen und mehr planbare Aufträge? Wandle deine Dienstleistungen in standardisierte, leicht replizierbare Pakete um und bediene mehr Kunden in kürzerer Zeit. Kreiere mit Hilfe dieses Buches Angebotsinhalte, die gebraucht werden und überzeugen. Schaffe anhand der konkreten Anleitungen einen strukturierten Projektablauf und eine geeignete Preisstruktur. Für dein erfolgreiches Produktangebot ¿ als Dienstleisterin, Freiberufler oder Solopreneurin!

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher  education  institutions  operate  in  a  strong  competitive  environment  due  to  the homogenous  nature  of  their  services  and  always  look  for  new  marketing  strategies  to  be competitive  in  the  marketplace.  Therefore,  building  customer-based  brand  equity  has  become crucial  for  higher  education  institutions  to  differentiate  themselves  from  others  to  attract prospective  students.  Social  media-based  marketing  facilitated  prospective  students  to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As  such,  drawing  from  social  information  processing  theory,  this  book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

This book focuses on how to succeed in China, the globe¿s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What¿s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public.In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of Chinäs consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe¿s largest consumer market, providing foodstuff for both thought and enjoyment.

Who Is This Book For?This book is for those looking for a set of tools that can be used to create monumental increases in their businesses, by using principles that leverage the smallest activities into the biggest results. This can be applied to creating a new business from scratch, or can be used to turn your existing business upside down, creating a windfall of new profits.Who Is This Book Not For?This book is not for anyone looking for the latest get rich quick scheme, or short term hacks, that won't be useful in the coming years. Although we currently leverage Amazon.com as our main marketplace for private label products, this will also not be a technical guide to one specific platform or another. Instead, you should expect to learn the fundamental principles that can be applied to all businesses

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)CONTENT MARKETING:7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. YOU'LL LEARN:What content marketing is, how it began, and what it has achieved to date for companiesUnderstanding the value proposition of content marketingHow to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitorsUnderstanding the different types of content and how they work best to pursue some goals rather than othersHow to set-up a road map to navigate your way to set up a content marketing planUseful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven contentDetails of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journeyDelivering the right sort of content that not only captivates your audience but also leads to salesThe right content channels for your contentThe seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential salesAnd much more!

Dieses Buch gibt einen Einblick in zentrale Strategien, Erfolgsgeschichten und die Umsetzung von Nachhaltigkeit in einzelnen Unternehmensbereichen. Nachhaltigkeit wird für Konsument:innen immer wichtiger und für Marken ist es von zunehmender Bedeutung, Haltung zu zeigen ¿ in Bezug auf sämtliche Nachhaltigkeitsdimensionen. Denn Marken können einen entscheidenden Teil zum Wandel beitragen, ihn sogar initiieren und lenken. Für Markenmanager:innen ergeben sich damit diverse Herausforderungen und Fragen, u. a. zur Wirtschaftlichkeit nachhaltiger Strategien, zu rechtlichen Aspekten, zur optimalen Positionierung oder zur Glaubwürdigkeit der Maßnahmen.Eine Vielzahl renommierter Expert:innen beleuchtet das Thema in diesem Buch aus unterschiedlichen Perspektiven und für verschiedene Branchen ¿ ein Werk sowohl für Praktiker:innen, als auch für Lehrende und Wissenschaftler:innen, die wertvolle Insights gewinnen wollen.Mit Beiträgen von:Elisa AdamProf. Dr. Nicole BöhmerProf. Dr. Michael BürkerProf. Dr. Sylvia Chan-OlmstedtMichele DilengeJan Dreyer Prof. Dr. Nicole FabischProf. Dr. Christian FeddersenProf. Dr. Michael FretschnerProf. Dr. Eva Ghazari-ArndtProf. Dr. Kai-Michael GrieseProf. Dr. Sandra GronoverBastian HamacherNoa-Sophie JägerDennis KotzoldProf. Dr. Ralf T. KreutzerPhilip MaloneyProf. Dr. Daniel MichelisThomas OttoLavinia Celina Rahmawati Liselotte RingeisAnnette RitterFranziska ScharfeProf. Dr. Benjamin SchulteJule ThömingSina TrumAnn-Katrin VoitHelena Wisbert

Personal Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career. 1)HOW TO BRAND YOURSELF:7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building. YOU'LL LEARN:· How to identify yourself and why branding works.· Why your goals and priorities matter in your branding journey.· How to figure out who to target and how to do so.· Ways to start planning your online presence in emails and social media.· How to brand in person to build recognition in your community.· Ways to help you maintain your marketing network to ensure that your brand continues to grow and remains relevant for many.· How you can keep everything up to date.· And so much more! 2)HOW TO NETWORK:7 Easy Steps to Master Personal Networking, Small Talk, Business Networking Events & Networking Skills. YOU'LL LEARN:How to start identifying contacts that could be useful for your networking process.Choosing contacts to pursue.Learning to defeat your own personal shyness so you will be able to relate to others better and stop being defeated by your fear.How to master the right social skills that will help you thrive.How to help the other person to benefit them to build the relationship.Ways that you can begin to stand out in ways that are meaningful so your connections will remember and respect you.Ways that you can develop your relationships naturally and effectively to better communicate.Methods of maintaining generosity and gratitude to ensure that you can connect better.And so much more! 3)HOW TO DEVELOP YOUR CAREER:7 Easy Steps to Master Getting Promoted, Salary Negotiation, Career Development & Acceleration. YOU'LL LEARN:How to prepare your goals so they will help you to keep moving forward no matter what you are doing and no matter how hard it might seem.How you can begin identifying your strengths and weaknesses and supporting yourself to allow for better progress.How you can make a game plan to keep yourself moving forward.The importance of networking and why you need a solid network to thrive.The reasons that we pass up opportunities that would otherwise greatly benefit us and how to get around this problem.How you can hold yourself accountable to ensure that you can succeed and why you need to work hard to have that accountability in the first place.How you can strive for excellence instead of perfection and why it matters.And so much more!

Brand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Do you have a personal brand? Do you know what a personal brand is? Maybe you do know what the personal branding process entails but don't know how to get started? This guide is about to teach you everything that you will need to know about the process to brand yourself in just 7 EASY STEPS! Ultimately, being able to brand yourself is a way for you to create recognition. It is a way for you to get that information about yourself out there in a manner that is easily recognizable and seen by other people with ease. When you do this the right way, it looks like you are becoming capable of developing your own personal marketing. It allows for you to make your own skills and services available to everyone at a glance. Why do you need this, you may ask? Simple-in a world that is primarily focused on the internet these days, you need to make sure that you are seen. You are surrounded by competitors. You are surrounded by people who make their own money and have their own processes to get through. But, if you know what you are doing, you should be able to navigate through everything with ease. If you know what you are doing, you should be able to remind yourself that ultimately, you can and will be able to succeed. This guide is the beginning of everything that you will need to know about navigating through the life that you are in. When you want to be recognized by people in your profession, you need to have a way to put yourself out there and that is exactly why you need a good personal brand. YOU'LL LEARN:· How to identify yourself and why branding works.· Why your goals and priorities matter in your branding journey.· How to figure out who to target and how to do so.· Ways to start planning your online presence in emails and social media.· How to brand in person to build recognition in your community.· Ways to help you maintain your marketing network to ensure that your brand continues to grow and remains relevant for many.· How you can keep everything up to date.· And so much more! Branding will become one of the most important parts of your online journey and the sooner that you do this, the better. When you work hard on this process, you will see that you can get through everything with ease. All you have to do is make sure that you're willing to start off on the right foot with these 7 EASY STEPS. Remember, a good brand is one that is memorable. Let's get started!

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

This guide is a good book for anybody who wants to learn how to use Adobe Illustrator, one of the most popular design programs in the world. You will be able to create artwork of professional quality with ease and speed if you follow the instructions in this book. Adobe Illustrator is the perfect app for artists, designers, and everyone in between to use to bring their ideas from their imagination into the real world because it features full-featured vectors-based drawing tools, powerful built-in video-editing features, and unlimited creative possibilities.In this book, you will learnSetting Up Custom PreferencesGetting Quick Access with Contextual MenusHow to Assign Object AttributesDifference Between the Pen Tool and the Pencil ToolCollection of Type ToolsUtilizing the Shape ToolsThe Shape Builder ToolDisplaying the Control PanelAnd many more!You will learn everything in this book, from basic abilities like drawing shapes and applying colors to more sophisticated ones like creating complex pictures and interacting with images from other sources. By reading this book, you will learn all of these and more.

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

"Brands aren't just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is a work of 'practical theory'. It is a compact 'pocket-book' format publication composed of four main sections. The first, 'DIS-BRANDED', is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'MIXED MESSAGES', is a provocative visual essay illuminating the texts' main themes. The third, 'MANUAL', presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with 'CONTEXT', featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding's neoliberal orthodoxy."--Vendor website.

The "Brawn of Your Brand" is a book developed to get readers excited about branding! Branding has become such a buzz word these days that it drums up as much confusion as it does attention. Everyone knows that branding is important. Every professional, leader, business owner, influencer, and any other person seeking to make successful strides in their fields of endeavor realizes they must possess strong brands. However, branding is a very complicated activity. It is often very unsettling just figuring out exactly where to start with any branding effort, whether it's a personal branding effort or a business branding effort. Then, once that start is identified, there are a million more things to do. If we're not careful, we can easily get swept away, engaged in misguided branding efforts, incongruent with our personal desires and essence. This book is developed to assist readers with finding a solid baseline for their difficult branding challenges. It is meant to be an enabler for readers to focus on placing their authentic selves at the center of every brand they create. This book is a breath of fresh air for its readers. It contains viewpoints about branding that encourage readers to appreciate the power of branding. It further acknowledges the ability of every reader to search inside themselves to find their own personal truths, which should be embedded in their personal and business brands. Because branding is a very difficult task, this book contains insights describing how the writer, Daymond The Brand, CLC, faced his own stressful hardships with branding. The reader will come to understand how his woes were overcome by his commitment to getting clear with himself to subsequently brand with joy. Ultimately, "The Brawn of Your Brand" is created to help readers get in touch with joyfully branding themselves and their businesses, while operating with clear intentions to experience life changing consequences.

Zehnzylinder-Zauber für die Straße: Ein Supersportwagen im Porträt Ursprünglich für den Motorsport vorgesehen und nur durch eine glückliche Fügung auf der Straße gelandet: Die technischen Daten des Carrera GT sprechen für sich. Der V10-Zylinder-Saugmotor war eine Meisterleistung der Porsche-Entwickler, während das Fahrwerk seinen letzten Schliff durch die Abstimmungsarbeit von Rallye-Weltmeister Walter Röhrl erhielt. In diesem opulenten Porsche-Bildband wird der Hochgeschwindigkeits-Sportwagen (Spitze 330 km/h) in allen Details präsentiert. Ein tolles Geschenk für Autoliebhaber, die sich mit allen Einzelheiten dieses Fahrzeugs auseinandersetzen wollen. - Das Porsche-Carrera-Buch für die riesige Fangemeinde des Sportwagens - Entstehungsgeschichte und alle technischen Daten in einem Textband - Der Supersportwagen - spektakulär in Szene gesetzt von Stefan Bogner - Die gesamte Kleinserie des Carrera GT in einem großformatigen Coffee-Table-Book Edles Porsche-Design: Die Formensprache des Carrera GT in einem Bildband Die Karosserie aus Kohlefaser-Verbundstoffen, die Carbon-Keramikbremse, die Pushrod-Federung: Es gibt vieles, wodurch sich das Porsche-Modell Carrera GT von anderen Sportwagen unterscheidet. Das separate Fact-Book trägt alle Informationen dieses Autos zusammen - gemeinsam mit dem Porsche-Bildband in der edlen Box ein großartiges Geschenk für Fans. Tauchen Sie ein in die faszinierende Geschichte des Porsche Carrera GT! Zweisprachig: Deutsch / Englisch Originally planned for motorsport, just a happy chance landed the Carrera GT on the road: its technical data speak for themselves. The V10 naturally aspirated engine was a masterpiece of Porsche designers, while the chassis got its finishing touches through the fine tuning by rallye world champion Walter Röhrl.This richly illustrated Porsche book presents the high-speed sportscar (topspeed 330 km/h) to the detail. A beautiful gift for car lovers who want to study the vehicle in all its particulars. - The Porsche-Carrera book for the sportscar's huge fanbase- Development history and all technical data in a fact book- The supercar - spectacularly staged by Stefan Bogner- The whole small series of the Carrera GT in a large-format coffee-table book Fine Porsche design: the Carrera GT's design vocabulary in a coffee-table book A body of carbon-fibre-reinforced polymers, carbon-ceramic brakes, the pushrod suspension system: a lot of things distinguish the Porsche Carrera GT from other sportscars. The extra fact book compiles all information on this car - and with the Porsche coffee-table book in a fine box it makes for a brilliant gift for fans.Immerse yourself in the fascinating history of the Porsche Carrera GT!

"Classic Driver" as a classic printed edition: For fans of vintage cars and rare vehicles Classic Driver is the online mecca for lovers of classic cars and exclusive crafts: a marketplace for high-quality cars, motorbikes, boats and vintage collectibles. Besides special events and auctions for the finest classic cars, the platform offers an online magazine with informative articles worth reading from the world of luxury crafts. Now, the new yearbook compiles the greatest highlights: fascinating reports from insider circles and high-class photos of classic cars. - A yearbook with the best photos and reports from the online magazine "Classic Driver"- Ideal gift for car lovers and collectors: perfectly staged vintage cars- From Alfa to Zagato: classic automobiles of all brands- Exclusive luxury cars: individual models, prototypes, small series, conversions- A high-quality coffee-table book with brilliant photos and insider articles Best of: Breathtaking photos of vintage cars and fascinating background stories This year sees the first "Classic Driver" annual: a book on classic cars for people with fuel in their veins, who appreciate historic cars just like the latest Gran Turismo. The high-quality coffee-table book is the perfect gift for dear friends and acquaintances or a jewel for your own shelf. Whether you wish to luxuriate in excellent photos of the most beautiful vintage cars worldwide or just learn something about car makers or the art of engineering - this book is the right thing for you!

The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection. It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.