Markedsføring på internettet

Are you prepared to set out on a path that has the potential to change your financial situation? Start affiliate marketing by reading "A Crash Course on Affiliate Marketing: A Comprehensive Beginner's Guide to Building Massive Passive Income by Leveraging the Most Lucrative Niches." This guide is key to entering the rich world of affiliate marketing and establishing a reliable source of income.You'll delve into the core concepts of affiliate marketing, from picking the ideal niche and producing engaging content to becoming an expert on social media tactics and anticipating emerging trends. The all-inclusive method guarantees that you will understand the foundational ideas and acquire the abilities required to establish a dependable and passive source of income online.Learn the fundamentals of affiliate marketing, from comprehending the idea to selecting the appropriate niche. Please look at actual situations that clarify each stage and make it simple for newcomers to understand. Discover how to locate the top affiliate networks, produce informative content that draws readers in, and market your affiliate links successfully.This powerful book is ideal for novice and experienced marketers, as it will teach you everything you need to start your affiliate marketing company. This book will take you from a complete beginner to an expert in affiliate marketing using only realistic, achievable goals rather than filler or abstract concepts.

Dieses Buch zeigt kompakt auf, warum es für Unternehmen jeder Größe unumgänglich geworden ist, direkte Beziehungen zu ihren Kunden aufzubauen ¿ nicht zuletzt, weil Plattformen wie Amazon, Google und Meta den Zugang zu Konsumenten oligopolisiert haben. Mit der richtigen Direct-to-Consumer-Strategie (D2C) und einer strukturierten Herangehensweise kann jedes Unternehmen im direkten Kundengeschäft erfolgreich sein, und so wertvolle und nachhaltige Beziehungen zu seiner Zielgruppe aufbauen. Die Autoren führen in die Hintergründe, Strategien und Prozesse ein und beschreiben, wie Unternehmen D2C-Geschäftsmodelle zielführend aufbauen können. Sie erläutern das wichtige Zusammenspiel von Kundenbeziehungen und -daten und geben konkrete Handlungsempfehlungen, welche Hausaufgaben Unternehmen erledigen müssen, um langfristig unabhängig von großen Plattformen zu werden.

Dieses Buch erklärt, wie Unternehmen ihre Onlinekampagnen erfolgreich planen und umsetzen können ¿ auch nach dem Ende der Third-Party-Cookies. Kampagnen auf Social-Media-Plattformen, in Suchmaschinen und mittels Display-Werbung können nach wie vor effektiv sein, wenn potenzielle Kund:innen gezielt angesprochen werden. Die Autoren zeigen, wie das auch ohne Cookies funktioniert: Die Entwicklung einer ¿Minimum Viable Personä und die Definition von Kampagnengruppen entlang der Customer Journey spielen dabei zentrale Rollen. Für jeden Touchpoint auf dem Weg zum Kaufabschluss müssen Etappenziele definiert werden, wodurch Effektivität und Effizienz der Maßnahmen leicht überprüft werden können.Ein Werk für Marketingverantwortliche, die nach Lösungen in der Post-Cookie-Ära suchen, um ihre Zielgruppen weiterhin ohne Streuverluste zu erreichen.

Dieses Buch bietet einen fundierten Einblick in die Relevanz von Generativer Künstlicher Intelligenz (KI) im Marketing. Neben einer kompakten Darstellung der Funktionsweise und Grenzen von Generativer KI wird ein umfassender Überblick über KI-basierte Medienformate gegeben.Anhand von Praxisbeispielen und konkreten Auswahlkriterien erfahren Sie, wie Sie geeignete Anwendungsfälle für Generative KI identifizieren und in Ihre Marketingstrategie integrieren können. .

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers¿ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. Now in its second edition, it has been re-conceived to reflect the huge transformation experienced by organizations and individuals following the COVID-19 pandemic, which has changed our understanding of the meaning of working and has reshaped HRM and its function within organizations.With a particular focus on Human Resource Management (HRM), the authors analyse the socio-cultural transformation of traditional practices and methodologies that are occurring in the workforce. Digital HR presents detailed case studies and interviews with HR managers of large multinational companies, providing comprehensive empirical evidence for academics and students interested in the development of HRM in today¿s digital landscape. The book will also be valuable to practitioners and managers looking to adapt the role of HR in their own companies or organizations.

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Small and medium-sized enterprises that use the internet as their primary market are known as internet marketing companies. To be successful, starting an internet marketing firm requires a few specialised, tried-and-true methods and resources. To succeed in internet marketing, you must pay attention to all the tools and techniques that success tales recommend. This is due to the fact that the internet marketing industry is prone to several obstacles that could prove difficult to overcome if they are not appropriately and quickly addressed.

Is it possible to take an agency from idea to start-up to scale and have it turn over $10K within the first month?It's not only possible, but now it is your turn to follow in the footsteps of hundreds of other successful agency owners who have used the 0 - 10K SCALE Playbook to skyrocket their businesses to massive success.This book will give you the exact blueprint you need to build a powerhouse agency.No fluff. No BS. Just simple, actionable steps that will have you seeing exceptional results within days.Ready?Simplify.Scale.

Research shows that 68% of small business owners find marketing overwhelming. Is this you? Are you a part of that 68%?

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity. For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features: Audience Insight: Learn how to accurately identify and understand your target market. Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors. Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience. Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns. Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media. Event Strategy: Discover practical advice for making a strong impression-and maximizing limited budgets-at trade shows and conferences. Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectively. Authored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant's Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

Introduction Why may human behavior influence economic growth or bring recession? Human unethical behavior may bring what negative economic influence? How human unethical behavior influence GDP growth? How economic environment change may influence consumer behavior? Human behavior or technology which can influence economic environment change ? How new economic society influences consumer behavior ?I shall attempt to indicate cases to explain why they have close relationship between human behavior and economy. Readers can make clear analysis to judge whether they have cause and effect relationship between human behavior and economic growth or recession.

If you trade your time for money, you will always put a limit on yourself. In this book are 100 ideas and strategies to make the factors of time and money independent of each other - as well as to be financially free. The described methods for passive income thereby range from low to high starting capital, from easy to difficult realization and from slow to fast implementation time. So be warned - the pages inside this book could possibly change your life forever. Provided that you desire a positive change and are willing to start on a journey far away from the comfort zone. Now it all comes down to one question: When does your adventure begin?When does your adventure begin?¿ 100 inventive and proven business ideas¿ Each idea with graphic illustration of the structure¿ Including templates for notes and own ideas¿ Total book length 248 pages

What people knew in the past, today's companies know even better in the face of increasing competition - advertising is essential, to survive in the market. Even if it may often sound like it - good marketing is not witchcraft. It's like darts.Every company in this world has the opportunity to reach the center of the market through targeted advertising efforts.The 50 marketing strategies presented in this book are probably the most widely used and significant in modern business - together we embark on an expedition through the marketing jungle that will finally bring some clarity to all the methods and practices out there. Are you ready to go?¿ 50 profitable and efficient marketing strategies¿ Each idea with graphic illustration of the structure¿ Includes templates for notes and your own tactics¿ Total book length 250 pages

Wie gelingt profitables Online-Marketing? Erwin Lammenett, seit über 25 Jahren Experte für digitales Marketing, erläutert praxisnah und theoretisch fundiert die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie diese Instrumente erfolgreich nutzen, welche Sie sinnvoll miteinander kombinieren können und wie Sie ein effizientes Controlling aufbauen. Angesprochen werden Führungskräfte und Mitarbeiter aus Marketing und PR, Produktmanager, Unternehmensberater, aber auch Dozierende und Studierende mit dem Schwerpunkt Marketing. Alle Kapitel enthalten dynamische Servicelinks, über die Inhalte jederzeit und kurzfristig angepasst werden können. In der 9. Auflage wurden alle Kapitel überarbeitet und aktualisiert. Viele wurden um neue Entwicklungen ergänzt, insbesondere wurde auf neue Entwicklungen eingegangen, die auf künstlicher Intelligenz basieren.

Dieses Buch ist ein wertvoller Leitfaden für Online-Händler, die in einer sich ständig verändernden Branche langfristiges Wachstum erreichen wollen. Stefan Clausing bietet dafür pragmatische Strategien an, ohne dabei zu ¿fancy¿ zu werden. Die Welt des E-Commerce hat in den letzten Jahrzehnten eine rasante Entwicklung erlebt, die durch die SARS-CoV-2-Pandemie ihren vorläufigen Höhepunkt fand. Doch im Jahr 2022 trübte sich die Stimmung ein. Der Online-Handel wurde erstmals mit negativem Wachstum konfrontiert. Jetzt ist es an der Zeit, sich als Online-Shopbetreiber neu aufzustellen. Dieses Buch bietet eine Bestandsaufnahme und zeigt, wie Sie die Chancen nutzen und den Risiken begegnen können.Aus dem InhaltVeränderung ist die Norm: Wie Wachstum im dynamischen Umfeld des E-Commerce gelingt.Positionierung ist der Schlüssel: Vom tiefen Verständnis von Ihrer Zielgruppe zu einer überzeugenden Positionierung.Traffic und Kundenakquise: Kundengewinnung als dauerhafte Herausforderung ¿ Übersicht der wichtigsten Instrumente, um Kunden durch den Kaufentscheidungsprozess zu führen und zu Wiederholungskäufern zu machen.Datenschutz und Marketing: Hand in Hand mit einer klugen Datenstrategie und einer ausgewogenen Budgetierung über den gesamten Conversion Funnel. Customer Relationship Management: Wie Sie anhand des Customer Lifetime Value (CLV) und Kohortenanalysen die Kundenbindung steigern.Ethik im E-Commerce: Wie das Streben nach Gewinnmaximierung nicht auf Kosten des Kundenmehrwerts geht. ¿An die Spitze im E-Commerce¿ bietet eine ganzheitliche Perspektive auf die Herausforderungen und Chancen im digitalen Handel ¿ sowohl für große Online-Shops als auch für KMUs und Selbständige. Die ausgewogenen Ansätze und praktischen Erkenntnisse machen dieses Buch zu einem klugen Ratgeber für Online-Verkäufer, die nachhaltig wachsen und langfristig erfolgreich sein möchten.

. Podcast der Autorin umfasst über 170 Folgen mit über 100.000 Downloads. Unterhaltsam, praktisch und ohne Geschwätz geschrieben. In der Theorie verwurzelt, aber mit Erfahrungen aus der PraxisEs gibt so viel Marketing-Expertise da draußen, aber woher soll man wissen, worauf man hören soll? Wie setzt man dieses Wissen um? Wo soll man anfangen? Hier werden die Grundlagen des Marketings behandelt - ehrlich, praktisch, fesselnd und umsetzbar.

¿Dieses Buch richtet sich an introvertierte Selbstständige, Solopreneure und Unternehmer und zeigt auf, wie sie Social Media auf die eigene, leise Art für Vertrieb und Marketing zu ihrem Vorteil nutzen können. Denn: Introvertierte Menschen haben zahlreiche verborgene Stärken, die ihnen besonders im Verkauf zugute kommen können. Diese gilt es zu entfalten!Die Autorin, selbst ein ¿leiser¿ Mensch, räumt mit Mythen und Vorurteilen auf, präsentiert eine Vielzahl von praktischen Orientierungshilfen und Strategien für eine wirksame Positionierung auf Social Media. Am Beispiel der für Unternehmer wichtigsten Plattform LinkedIn zeigt sie auf, wie u. a. Social Selling, Social Listening, Content Marketing oder Personal Branding funktionieren ¿ und mit welchen Kniffen sich introvertierte Menschen selbst aus dem Schneckenhaus locken.

HOW TO BE A THICK-SKINNED EMAIL MARKETERI sold my soul to email marketing around 2013 and never looked back. It's made me a ton of money-here's how I grew a thick enough skin to do it.

Are you ready to transform your passion for books and storytelling into a lucrative venture? "Earn Money Creating Audiobooks" by Lean Network Academy is your essential guide to mastering the art of audiobook production and turning your love for literature into a profitable business.This comprehensive book takes you on a journey through the booming audiobook industry, offering a step-by-step roadmap to success. Whether you're an aspiring narrator, an author looking to expand your audience, or an entrepreneur seeking a new stream of income, this guide equips you with the knowledge and tools to excel in the world of audiobook creation.Discover the secrets to producing professional audiobooks, from selecting the right texts to collaborating with talented narrators and optimizing audio quality. Uncover effective marketing strategies to promote your creations and reach a global audience through major platforms like Audible, Amazon, and more. With insights on crafting compelling cover art and engaging listeners, you'll learn how to captivate audiences with your storytelling prowess.Elevate your entrepreneurial spirit with "Earn Money Creating Audiobooks" and embark on a rewarding journey that combines your love for literature with substantial financial gains. This book empowers you to unlock the full potential of the booming audiobook market, turning your passion into profit and ensuring your success in the world of audiobook production. Don't miss out on this opportunity to embark on a transformative audiobook adventure.

The problem for most people is they aren't sure where to begin and how to start getting followers on social media, which will turn into visitors on their main website that will evolve into paying customers. But don't get discouraged - we're here to tell you the exact steps you need to take in order to start making regular money online using social media networks and influencer marketing to drive traffic to your offers.This Book features -Avoid common roadblocks to connect with influential peopleDevelop their brand's social media voice to become an influencer in its own right.Assume a winning mindset that leads to measurable successIdentify, approach, and engage the right influencers for their brand or product.Determine what resources to put behind influencer campaigns.Build and nurture long-lasting business relationshipsTap into your network of connections to land your ideal clientsAnd much, much moreThis trusted companion will guide you through the dynamic world of influencer marketing, empowering you to drive brand awareness, engagement, and conversions like never before. Get ready to transform your marketing strategies and stay ahead of the curve with this indispensable resource.

Navigating AI: Ethical Explorations in a Digital AgeIn a rapidly evolving world dominated by artificial intelligence (AI), "Navigating AI: Ethical Explorations in a Digital Age" offers a compelling and insightful perspective on the complex interplay between AI technology and society. This thought-provoking book takes you on a journey through the intricate web of AI's potential and its ethical implications. Explore the future of AI with us, where the boundaries of technology and humanity blur.IntroductionIn the realm of artificial intelligence (AI), experts and practitioners are in consensus: true AI awareness, akin to human consciousness, remains an elusive goal on the distant horizon. Yet, AI's integration with other ingenious technologies, notably robotics, has already demonstrated immense promise across various domains, from business and healthcare to transportation and more.The Promise of AIBusiness Transformation: Discover how AI, in conjunction with other technologies, is reshaping the business landscape. Explore its potential to enhance efficiency, productivity, and profitability.Revolutionizing Healthcare: Delve into the impact of AI on healthcare, where it is improving diagnostics, treatment, and patient care, potentially saving countless lives.Transportation Revolution: Learn about the rise of self-driving cars and how they could transform the job market and the entire transportation industry, offering novel possibilities for commuters.Ethical DilemmasHowever, the story of AI's integration into our lives is not without its challenges. AI-driven employment processes, while promising, inadvertently perpetuate human biases ingrained in the training data, raising concerns about fairness and accuracy.Wealth Gap and Social UnrestThe growing disparity between gains from capital and labor poses a formidable challenge. It threatens to create a wealth gap of unprecedented proportions, with far-reaching consequences throughout society.The Call for Ethical AIAs the contours of these changes become evident, it becomes apparent that ethical considerations are paramount. The societal challenges posed by AI are multifaceted, necessitating the development of AI systems that adhere to ethical guidelines.ConclusionIn conclusion, "Navigating AI: Ethical Explorations in a Digital Age" delves into diverse perspectives on AI, ranging from skepticism about its potential for awareness to its tangible impact on various industries. As AI continues to merge with other technologies, its effects will be felt far and wide. This book underscores the importance of collaborative efforts to foster responsible AI, acknowledging the complexities and moral obligations inherent in this endeavor.Prepare to embark on a journey that transcends the boundaries of technology and ethics. "Navigating AI: Ethical Explorations in a Digital Age" is your guide to understanding the present and shaping the future of AI.

This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017. The 18 papers presented in this volume were carefully reviewed and selected from 46 submissions. The theme of ICDEc 2017 was "e;Digital Economy: Emerging Technologies and Business Innovation"e;. The conference offered a number of sessions discussing innovative research focusing on emerging technologies which support the digital transformation of business and the economy: digital marketing, digital economy and e-learning, data science and security, and uncertainty in Web data.

Dieses Buch bietet eine umfassende Einführung in das App-Marketing ¿ inklusive Praxisbeispielen aus über 80 Unternehmen.Ein professionalisiertes App-Marketing muss weit über das Generieren von Downloads und die Akquise neuer Nutzer hinausgehen. Vielmehr braucht es ein umfassendes Verständnis über den gesamten Lebenszyklus der App-Nutzer. Das beinhaltet auch die Konzeption und Entwicklung von Features, die Aktivierung und kontinuierliche Zufriedenheit der akquirierten Nutzer sowie deren Bindung und langfristige Monetarisierung.Der Autor stellt die Ziele des App-Marketings dar, bettet sie im 4P-Marketing-Mix ein und erörtert die Verankerung in der Unternehmensorganisation. Apps werden mit Blick auf ihre Relevanz in diversen Geschäftsmodellen diskutiert und Anforderungen von App-Nutzern erörtert. Die App-Vermarktung zur Nutzergewinnung wird mit unterschiedlichen inhaltlichen Ansätzen und über verschiedene Kanäle dargestellt. Das Kapitel zum App-CRM erläutert Optionen zur Steigerung des User Engagements (z. B. Gamification und Social Features) und geht umfassend auf Push Notifications zur Aktivierung und Bindung der App-Nutzer mittels Personalisierung, Location-Based Marketing und Marketing Automation ein. Zentrales Ziel ist die langfristige Bindung und profitable Monetarisierung der Nutzerbasis.Aus dem Inhalt Grundlagen: Begriffe, Ziele, Einbettung im Marketing-Mix, organisatorische Verortung sowie aktuelle Trends und EntwicklungenÜberblick: Marktdaten, Geschäfts- und Erlösmodelle, grundlegende Technologien sowie Erwartungen und Anforderungen von App-NutzernApp-Vermarktung: Definition von Zielgruppen, inhaltliche Ansätze und ausführliche Überlegungen zur Nutzer-Akquise auf 14 KanälenApp-CRM: Ansätze zur Steigerung des Engagements der App-Nutzer sowie zum Einsatz von Push Notifications, insbesondere mit Blick auf Segmentierung & Personalisierung, Location-Based Marketing und Marketing AutomationTracking und Analytics im App-Marketing: Relevante Kennzahlen und technischen Überlegungen bei der Erfolgsmessung entlang des gesamten Lebenszyklus der App-NutzerBeispiele aus über 80 Unternehmen

Монография по теме «Цифровая маркировка продовольственной и непродовольственной продукции» рекомендуется к публикации в связи с практически полным отсутствием научных исследований и публикаций в республике.Рецензируемая монография вписывается в проблематику реально происходящих изменений рынков, инструментов регулирования рыночной среды, вопросов интеграции наднационального уровня, информационных систем и межведомственного взаимодействия.Актуальность работы обусловлена происходящими процессами по формированию условий для защиты интересов потребителей, создания среды регулирования и обеспечения баланса интересов государства, бизнеса, населения.В качестве объекта анализа рассмотрены практически все стороны системы маркировки и регулирования, в том числе политические, нормативно-правовые, технологические и технические аспекты внедрения и использования систем маркировки и прослеживаемости.В монографии в концентрированном виде дано описание принципов и критериев эффективности, используемого мирового опыта по странам и отдельным рынкам, описаны технологические процессы.Монография представлена в виде набора инфографических материалов, отдельные страницы которой обеспечивают информационное наполнение эквивалентное 3-4 страницам печатного текста. Данный формат выбран не случайно, подача материалов удобна для изучения в сжатые сроки и разработки документации необходимой для формирования документов стратегического характера. Кроме того, данный формат становится стандартом представления данных при подготовке управленческих решений, так как позволяет обеспечить подачу значительного объема информации в удобном виде.Для удобства понимания монография структурирована по следующим блокам термины и определения, текущая ситуация и мировой опыт, принципы и подходы создания систем маркировки и прослеживаемости, оценка информационно-технологических, организационных мероприятий для внедрения системы, оценка нормативной правовой базы.Содержание монографии позволяет использовать ее в качестве базы для разработки политики государственного регулирования в данном направлении, использовать дл

Search Never Sleeps brings SEO (Search Engine Optimisation) back to basics with Jonathan's straightforward and insightful explanation of the three rules of the world's most popular search engine, Google.Informative, engaging, and user-friendly, this comprehensive guide to simplifies complex SEO topics, delves into the history of SEO, and expertly dispels common myths and misconceptions.This low-tech and practical approach ensures SEO amateurs and specialists alike can begin to understand how search engines work and, more importantly, why they operate the way they do.By delving into the 'why' instead of focusing solely on the 'what', Search Never Sleeps emphasises the value of effective, sustainable, and ethical SEO for SMEs (small and medium-sized enterprises).Learn how:3 Rules govern how search engines will rank your websiteSimple changes can make a massive difference To get the maximum return for the minimum effortTo successfully manage what your SEO Agency do for youTo ask the right questions of your web developersYou can understand the essentials of SEO - this book will show you how.Featuring real-life examples, key takeaways, clear case studies, simple diagrams, and a whole host of useful tips that anyone can put into practice, Search Never Sleeps artfully covers the SEO essentials as well as more complex topics for advanced SEO technicians.