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Are You Ready To EXPLORE InsideThe #1 Magazine of The Year?Live interviews and stories from real people that made a decision to BOSS-UP!

Need to take a product launch from zero to sixty in no time flat? Written by one of the industry's leading product marketers-for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you're a seasoned pro.Say goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence.Learn how to conceptualize your launch from A to Z: from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success.No matter what stage you're in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.

How to make your company unmissable!Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service?In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility - consisting of relevance, authority and storytelling - you can completely abandon flashy campaigns in the future and still remain visible and relevant.

Just like your REAL ESTATE is your PLACE of doing business on earth, your PIXEL ESTATE is your PLACE of doing business on the internet.And in today's day and age, the road to your REAL ESTATE goes through your PIXEL ESTATE.Most businesses have well appointed REAL ESTATE but may not have a well appointed PIXEL ESTATE to match & mirrortheir identity.Your PIXEL ESTATE is the FIRST thing your prospects and client see before interacting with you.What are YOU willing to put your name on?

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Over 100 chapters of useful information to help Entrepreneurs; people who are starting a business; people running a business; students leaving college, or University, who want sound, good, practical advice, about their business.Please click on a section title below to view all the chapter headings of that section.Starting a BusinessIdentifying Your Audience: Marketing & SellingMaximizing on Your AudienceFinancial ManagementRaising Money, Buying and Selling a BusinessProfessional AdviceWhy Businesses FailMotivate Yourself to SuccessWhat is an EntrepreneurSummary of Points to Remember

I want to teach the best of my methods to as many other sales people as possible. It bothers that selling is not taught in school. I hate the fact that there are millions of people who are working in meaningless jobs. They could become great salespeople if they had somebody to teach them how - and that's the purpose of this book.

Get the best from your websiteUsing social media to find new service usersMarketing for free or with very little costFollowing upKnowing your resultsFinding staff

"Stop losing sleep because you're not sure where your next customer is going to come from. Stop worrying about how you're going to meet payroll next week. Stop accepting customers who aren't a good fit just because you're afraid to turn away business. Claim your entrepreneurial freedom and start doing business on YOUR terms by creating an Automatic Marketing Machine for your business. The key to growing your business sustainably and predictably is building a marketing system that isn't dependent on your labor. This book will give you step-by-step instructions, examples, and real-world case studies to help you create an Automatic Marketing Machine that will produce a steady stream of new prospects and customers for your business--whether you're in the office, at home with your family, or on vacation!"--Jacket.

The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.Readers will also find:* Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands* Strategies for creating loyal customers and developing personalization at scale* Strategies for designing effective omni-channel marketing platforms* Strategies for crafting a successful cross-platform communications campaigns* Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization's marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

MARKETERS, the world needs you! Only you have the keen sense of storytelling and uncanny relationship-building skillset to leverage marketing's transforming powers. From analytics to the strategic development process, a marketer's skills span way beyond selling stuff on social media. But are marketers learning what's needed to operate outside a sales-motivated mentality - connecting dots that lead to measurable success? To marketers who know they're made for more than just selling, this book is for you! Here you'll learn how marketing originated to better understand where the next marketing evolution is heading. To employers who want to better understand marketing roles and their part in the growth process, this book is for you! Here, you'll learn the mind, mission, and training behind what a marketer can truly do to make your organization stand out. Spoiler alert-marketing professionals are not built for sales. They are built to manage and develop forward-thinking, competitive message positioning to solidify and execute a brand's corporate identity. In fact, the magic of marketing is its ability to execute savvy storytelling and digital communications that result in increased leads for your sales team. It's time to expect more from marketing, and uphold its ability to revolutionize the business landscape. Take an inside look at the technical skills producing "Made to Market" ready results!

In Frank Bravo's book, Cold to Closed he shows salespeople how to leverage their sales leads by providing them with the answers to the toughest calls, by providing the readers with 20 universal sales scripts inside. They will also learn how to confidently set more appointments and how to properly close more deals over the phone!