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Onlinehandler haben in den letzten Jahren massiv an Popularitat gewonnen und dadurch weite Teile des stationaren Handels in eine existenzielle Krise gesturzt. Um gegenuber dem Onlinehandel bestehen zu konnen, mussen stationare Geschafte sich ihres einzigartigen Potenzials zur Ansprache nicht-digitalisierbarer Kundenbedurfnisse bewusstwerden und Verkaufsumgebungen in Orte des Erlebnisses sowie der Entdeckung verwandeln. Ein wesentlicher Baustein hierfur ist die gezielte Schaffung sensorischer Erfahrungen, welche zum Eintreten und Verweilen in der Verkaufsumgebung motivieren.Aber wie? Um diese Frage zu beantworten, verschafft dieser Band der Reihe Science meets Practice"e; Einblicke in die neuesten Forschungsergebnisse aus dem sensorischen Marketing zum Sehen, Horen und Riechen. Die Autoren beschreiben die teils uberraschenden Effekte sensorischer Eindrucke auf das Konsumentenverhalten und geben klare Empfehlungen fur die Marketingpraxis. Video per App: einfach die SN More Media App kostenfrei herunterladen, einen Link mit dem Play-Button scannen und sofort das Video auf Smartphone oder Tablet ausspielen.Der InhaltNeueste Forschungsergebnisse zu Multisensorik im EinzelhandelKonkrete Hinweise, wie visuelle, auditive und olfaktorische Reize wirkenLow hanging fruits: Wie kann die sensorische Verkaufsumgebung unmittelbar und mit Hilfe einfacher Anpassungen verbessert werden?High hanging fruits: Wie sollte eine multisensorisch abgestimmte Umgebung aussehen, um eine maximale Wirkung zu erreichen?Videos mit Experteninterviews

Tenser's Tirades documents the obsession of self-styled author/consultant/evangelist James Tenser with the astonishing phenomenon of dot-com retailing. This collection of 32 essays appeared over a period of about five years in a dozen leading retail trade periodicals. Collectively, they track the early promise, exhilarating rise and stunning demise of born-for-the-Web retailing through a series of snapshots taken in the moment. As one of the earliest observers to grasp and comment upon the unvarnished realities of e-retailing, Tenser was right more often than he was wrong, but as these rants reveal, he never kept his opinions to himself.

This timely and significant book explores the characteristics and complexities of Asian urban tourism, considering the extent to which Western paradigms can be transferred to Asian settings and the striking contrasts that exist within the region.In an era of unprecedented urban expansion in Asian cities, this book comes at a time of great urgency, illuminating the possible problems and opportunities that arise when a destination emerges as a tourism hotspot. Split into three parts; introducing Asian urban tourism and urbanization, the management and marketing of Asian cities, and emerging trends and issues associated with Asian urban tourism, the book offers a range of varying and vibrant perspectives from international and interdisciplinary experts in the field. Chapters include studies on a wide range of destinations such as Hong Kong, Macau, Cambodia, Phuket, Kolkata, Busan, Delhi, and Sri Lanka among many others, and explore crucial contemporary themes such as overtourism, urbanization and administrative challenges, world heritage, smart cities and the use of technologies such as VR in urban tourism experience creation.It will be a vital resource for upper-level students, researchers, and academics in tourism, city tourism, Asian studies, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.

This is the first book to explore workforce slavery and liberation together within commercial hotel, restaurant and bar activities, the hospitality industry being particularly vulnerable to potential illegal action and reputational damage via involuntary involvement in human trafficking and sexual exploitation.Slavery is the most oppressive form of labour exploitation and is illegal in Western Europe and most of the industrialised world. On the other hand, 'neo-slavery' oppresses the powerless through low pay and employment practices that predominantly serve the interests of the employer. This book explores the most exploitative forms of slavery, 'neo-slavery' and human trafficking in the hotel industry, and offers insights into empowerment through liberative trade unions and worker co-operatives. The study's multifaceted cross-cultural approach includes in-depth chapters on Brazil and the Netherlands as well as a multitude of examples from the UK, exposing the topic as an international problem.Written by international specialists, this significant book will appeal widely to upper-level students and researchers in hospitality, and specifically, to all those interested in human resource management in the hospitality and hotel industry, as well as human rights issues and business ethics.

Locating Imagination in Popular Culture offers a multi-disciplinary account of the ways in which popular culture, tourism and notions of place intertwine in an environment characterized by ongoing processes of globalization, digitization and an increasingly ubiquitous nature of multi-media.Centred around the concept of imagination, the authors demonstrate how popular culture and media are becoming increasingly important in the ways in which places and localities are imagined, and how they also subsequently stimulate a desire to visit the actual places in which people's favourite stories are set. With examples drawn from around the globe, the book offers a unique study of the role of narratives conveyed through media in stimulating and reflecting desire in tourism.This book will have appeal in a wide variety of academic disciplines, ranging from media and cultural studies to fan- and tourism studies, cultural geography, literary studies and cultural sociology.

Air Transport and Regional Development Methodologies is one of three interconnected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015. The action, called Air Transport and Regional Development (ATARD), aimed to promote a better understanding of how the air transport-related problems of core regions and remote regions should be addressed to enhance both economic competitiveness and social cohesion in Europe.This book discusses key methodological approaches to assessing air transport and regional development, outlining their respective strengths and weaknesses. These include input- output analysis, cost benefit analysis, computable general equilibrium models, data envelopment analysis, stochastic frontier analysis, discrete choice models and game theory.Air Transport and Regional Development Methodologies aims at becoming a major reference source on the topic, drawing from experienced researchers in the field, covering the diverse experience and knowledge of the members of the COST Action. The book will be of interest to several large groups. First, it will serve as an authoritative and comprehensive reference for academics, researchers and consultants. Second, it will advise policy- makers and government organizations at European, national and regional levels. Third, it presents invaluable insights to transport companies such as airports and airline operators. Along with the other two books (Air Transport and Regional Development Policies and Air Transport and Regional Development Case Studies), it fills a much-needed gap in the literature.

Air Transport and Regional Development Policies is one of three interconnected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015. The Action, called Air Transport and Regional Development (ATARD), aimed to promote a better understanding of how the air transport-related problems of core regions and remote regions should be addressed in order to enhance both economic competitiveness and social cohesion in Europe.This book focuses on policy implications related to air transport and regional development. It begins with chapters that generally discuss important policy issues related to air transport and regional development in relation to connectivity and accessibility; dependency; airport governance and regulation; and air traffic control frameworks. This is followed by a number of chapters that consider government subsidies and state aid. The final chapters focus on other policy implications (tourism development, airport expansion, passenger taxation and noise control). Currently, no other single source publication covers this topic area in such a comprehensive manner, insofar as it considers so many policies and examples.The book aims at becoming a major reference source on the topic, drawing from experienced researchers in the field, covering the diverse experience and knowledge of the members of the COST Action. The book will appeal to academics, practitioners and government bodies who have a particular interest in acquiring detailed comparative knowledge and understanding of the policy implications of air transport and regional development. Along with the other two books (Air Transport and Regional Development Methodologies and Air Transport and Regional Development Case Studies) it fills a much-needed gap in the literature.

This book is one of three inter-connected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015. The Action, called Air Transport and Regional Development (ATARD), aimed to promote a better understanding of how the air transport related problems of core regions and remote regions should be addressed in order to enhance both economic competitiveness and social cohesion in Europe.This book focuses on case studies in Europe related to air transport and regional development. It is divided into four geographical regions after a general chapter that compares regional air transport connectivity between remote and central areas in Europe. The first region is Northern and Western Northern Europe (case studies related specifically to Norway, Finland, the United Kingdom, and Ireland); the second is Central and Eastern Europe, (Bulgaria, Bosnia and Herzegovina, and Poland); the third is Central Western Europe (Belgium and Switzerland); and finally, the fourth is Southern Europe (Portugal, Spain, and Italy). There is no other single source publication that currently covers this topic area in such a comprehensive manner by considering so many countries.The book aims at becoming a major reference on the topic, drawing from experienced researchers in the field, covering the diverse experience and knowledge of the members of the COST Action. The book will appeal to academics, practitioners, and policymakers who have a particular interest in acquiring detailed comparative knowledge and understanding of air transport and regional development in many different European countries. Together with the other two books (Air Transport and Regional Development Methodologies and Air Transport and Regional Development Policies), it fills a much-needed gap in the literature.

Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history.

First Published in 1990 Unpacking the Fashion Industry spotlights a side of the industry the consumer never sees. Annie Phizacklea focuses on the small firm sector of fashionwear production, and analyses the complex interaction of gender, class and racism in this sector of the industry.

This is the first book to critically explore international leisure during the COVID-19 pandemic. It analyses the ways in which the pandemic has impacted upon our leisure practices and our leisure lives, focusing on three key spaces - public, private and digital.

This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depict or film. Topics include fantasy quests in computer games, celebrity walking tours, dark tourism sites, Hobbiton as theme park, surf movies, and social gangs of Disneyland.How physical, virtual, and imagined locations create a sense of place through their immediate experience or visitation is undergoing a revolution in technology, travel modes, and tourism behaviour. This edited collection explores the rapidly evolving field of screen tourism and the affective impact of landscape, with provocative questions and investigations of social groups, fan culture, new technology, and the wider changing trends in screen tourism. We provide critical examples of affective landscapes across a wide range of mediums (from the big screen to the small screen) and locations.This book will appeal to students and scholars in film and tourism, as well as geography, design, media and communication studies, game studies, and digital humanities.

The COVID-19 pandemic brought travel to a halt and the global tourism industry has been one of the sectors hit hardest during the pandemic. This book looks at how the tourism industry can enhance its resilience and prepare for future crises more effectively.The book provides insights into the economic, social, geopolitical and environmental implications of the COVID-19 pandemic on the tourism and hospitality industries and the responses in diverse international contexts. It highlights key concepts and includes cases with real-life applications. The book also discusses future research directions in a post-pandemic scenario.This book will be an invaluable resource for practitioners in the areas of tourism and crisis management and for readers to compare and contrast tourism destination recovery and crisis management practices through different research methodologies and settings.

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions.This book presents the notable successes that have been achieved in the private sector. Interviews with leaders ranging from multi-nationals to specialty collections, to reports on innovative technological advancements.Behind each story and report is the strong determination of an individual or the commitment of organizational management to establish and uphold practices that cut the energy use, support providers of raw materials with living wages and lifestyles, and mount campaigns to educate the consumer on supporting products and the overall circular economy. Resale, reuse, and remake comprise an escalating movement that didn't exist even a decade ago to extend the life cycle of products that previously had a high potential of becoming landfill. It has become big business, sanctioned with promotions across the retail board, from icons of mass merchandising to small local workshops.Sustainability for Retail offers businesses and consumers insight into beneficial decision-making for themselves and for the greater environment. The authors provide a comprehensive guide to the forces driving the retail sustainability movement.

* AS HEARD ON STEPHEN BARTLETT'S DIARY OF A CEO ** THE SUNDAY TIMES BESTSELLER * A BBC RADIO 4 BOOK OF THE WEEK *'I wish he could be editor of the world!' GRAHAM NORTON'Courageously truthful' SALMAN RUSHDIE'Inspiring and fascinating' BERNARDINE EVARISTOEdward Enninful has lived an extraordinary life.Here, for the first time, he shares the inspiring story of his journey, beginning in a childhood bedroom in Ghana overlooking firing squads, to arriving in 1990s London as an asylum seeker, to today setting the cultural agenda as the first Black editor-in-chief of British Vogue. His covers have changed our understanding of beauty and desirability. Featuring exclusively African models, first responders, global activists and the oldest cover star at age 85, they have also broken sales records. This is the story of how he did it.A Visible Man is the story of a husband, son, brother, friend - and icon. Taking us from the neon thrills of Soho clubs to nights spent on friends' sofas, this is the story of Edward's phenomenal grit and determination: through fame and failures, joy and loss, ill health and addiction, heartbreak and coming out. It's the story of one man's revolutionary mission to change how we see the world, showing how unwavering passion and perseverance can allow anyone to make their mark.---'Enjoy it. Share it.' IDRIS ELBA'Inspirational . . . and it's not just for people in fashion' CLAUDIA WINKLEMAN'One of the most inspirational books I've ever read' CHRIS EVANS'Edward Enninful is a pioneer' ELIZABETH DAY

This exquisitely illustrated volume explores the story behind the brand, from its creation in 1952 to its current leadership and designs. Through a carefully curated collection of finished designs, close-up details and key moments, this book shines a light on the dazzling world of Givenchy.