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Driving Consumer Engagement in Social Media - Anna Bianchi - Bog

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9780367646226
  • Indbinding:
  • Paperback
  • Sideantal:
  • 182
  • Udgivet:
  • 1. August 2022
  • Størrelse:
  • 234x15x155 mm.
  • Vægt:
  • 314 g.
  • 2-3 uger.
  • 16. Oktober 2024
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Beskrivelse af Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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