Serviceindustri og turisme

Dieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf. Weltweite Krisen, Digitalisierung und Umweltbewusstsein haben das Reise- und Buchungsverhalten massiv verändert. Das Verlangen nach Urlaub ist zwar ungebrochen, doch der qualitative Anspruch an Hotels, Gastronomie und andere Dienstleister in den Destinationen steigt. Es gilt, die Erwartungen von Reisenden einfach, individuell, facettenreich sowie preislich adäquat und nachhaltig zu erfüllen.Die Autoren zeigen, wie diese komplexe Aufgabe vor dem Hintergrund hoher Fix- und Entwicklungskosten, kompetitiver Verdrängungsmärkte sowie verschärfter gesetzlicher Regulierungen gemeistert werden kann. Sie verknüpfen markensoziologische mit betriebswirtschaftlichen Erkenntnissen und Best Practice Insights, sodass Studierende und Praktiker gleichermaßen von der Lektüre des Buches profitieren.

In confronting growing concerns around environmental, social and economic issues facing sports and tourism, this collection presents different perspectives to develop new plans for future needs and problems.

This book describes the role/support of the local government in developing potential commodity-based agro-tourism. At least two policies serve as indicators for the role of agro-tourism local governments in developing potential commodity based agro-tourism. They are (1) the Master Plan for Tourism Development of agro-tourism villages 2019-2034 as outlined in the form of Regency Regional Regulation Number 2 of 2020; and (2) Review of the Agropolitan Master Plan for agro-tourism villages (2019).Meanwhile, the role or support of the local government for agro-tourism in developing potential commodity-based agro-tourism in the Selingkar Wilis area includes (1) Master Plan for Tourism Development in the Agro-tourism area and (2) Master Plan for Development of Agropolitan Areas. The concept of marketing strategy used in the development of the Selingkar Wilis Agrotourism is the concept of a rural tourism destination. Thus, the idea of a tourism village marketing strategy is appropriate to apply. The tourism village marketing strategy is P8M, which includes: Product, Price, Place, Promotion, People, Physical evidence, Process, Partnership, and Marketing Choice (Raharjo, 2021)

This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)¿s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics and recommendation systems.

Agriculture is the backbone of our economic system. It provides not only food and raw material but also employment opportunities to a very large number of people. Higher atmospheric temperature has an impact on crop yields while the changes in rainfall could affect both crop quality and quantity. Climate change, therefore, could increase the prices of major crops in some regions. For the most vulnerable people, lower agricultural output means lower income. In addition, climate change is expected to increase the risk of illness and death from extreme heat and poor air quality. Recent evidence is the COVID-19 pandemic. Furthermore, climate change also affects the occurrence of other infectious diseases. A number of well-known diseases are climate-sensitive - malaria, dengue fever, and cholera among others. Tourism is considered as an industry and alternative contributor to a nation¿s income. It can generate employment opportunities and boost up the economy. This book, consisting of 26 chapters, focuses on the issues of agriculture, tourism and health for livelihood enhancement. It is essential to discuss these diverse issues in the field of geography as it encompasses interdisciplinary topics. The range of concerns at the national, regional and local levels is not confined to geography only but also involves other disciplines as well. Therefore, this book is a valuable source for scientists and researchers in allied fields such as livelihood, agriculture, land use, tourism management, health care and tribal studies. Furthermore, this book can be of immense help to the researchers, planners and decision makers engaged in solving problems in these areas in developing countries and beyond.

Anna Irimiás provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists' pre-trip, on-stay and post-trip tourism behaviours are studied in light of the current trends. Challenges and implications are critically analysed.

This book examines the relationship between intangible cultural heritage (ICH) and tourism, taking as a focus the ICH at the World Cultural Heritage site in Lijiang, China. It explores the tensions between authenticity and commodification and provides theoretical guidelines for developing a sustainable ICH tourism from a people-based approach.

Tourism Safety and Security for the Caribbean examines the security risks posed to the region and the wider economic impacts on the success of this vital industry. Spencer and Tarlow identify a range of challenges effecting this area and trace the social and economic fallout for contemporary tourism business practices, while also reflecting on how the Caribbean can work to overcome these issues.The authors establish a contextual framework through a history of tourism security and discussion of the theories of in this area from Marxism to Capitalism and Functionalism to Symbolic interaction. Chapters examine a wide range of other issues, including the renaissance of tourism security, Jamaica's national tourism security audit, and the role of the resilience center in worldwide tourism, as well the development of tourism police and the rise of cyber security for tourism.The study presents an illuminating new perspective for Tourism and Security Studies scholars interested in the Caribbean context and beyond.

This book is compilation of different analytics and machine learning techniques focusing on the tourism industry, particularly in measuring the impact of COVID-19 as well as forging a path ahead toward recovery. It includes case studies on COVID-19's effects on tourism in Europe, Hong Kong, China, and Singapore with the objective of looking at the issues through a data analytical lens and uncovering potential solutions. It adopts descriptive analytics, predictive analytics, machine learning predictive models, and some simulation models to provide holistic understanding.There are three ways in which readers will benefit from reading this work. Firstly, readers gain an insightful understanding of how tourism is impacted by different factors, its intermingled relationship with macro and business data, and how different analytics approaches can be used to visualize the issues, scenarios, and resolutions. Secondly, readers learn to pick up data analytics skills from the illustrated examples. Thirdly, readers learn the basics of Python programming to work with the different kinds of datasets that may be applicable to the tourism industry.

This book evaluates the local impacts and legacies of the Olympics in Rio by comparing Rio2016 with other Olympic experiences and evaluating the ways in which the Games served the city.The 2016 Rio Olympic Games took place in a scenario of enormous economic challenges and persistent inequalities. In contrast to all previous Olympic experiences, Brazil faced its worst economic recession ever recorded during the preparation phase for the Games. In addition to the national crisis, falling oil prices and corruption scandals fuelled the State of Rio's economic downfall. This book specifically assesses the relative social performance of Rio's city population with respect to control groups; covers traditional aspects of the Games' legacy such as tourism, infrastructure and sports practice; includes ordinary day-by-day aspects of the city's life, such as education, employment and housing; and scrutinizes critical areas such as urban mobility, gentrification and Guanabara Bay's pollution.This thorough analysis offers readers further understanding on assessing the impacts and legacies of the Olympic experience. It will be of great interest to upper-level students and academics of tourism, hospitality and events management.

This handbook offers a comprehensive overview of the themes and concepts related to nature-based tourism development. Providing interdisciplinary insights from leading researchers, academics, and practitioners across the globe, it delivers a critical and timely contribution to the knowledge around nature-based tourism.Nature-based tourism is currently the fastest-growing tourism sector globally and for many destinations, the most significant tourism segment. Organized into five parts, this handbook provides contemporary and cutting-edge perspectives on core topics and explores their linkages. It considers, among others, various natural settings and natural attractions where nature-based tourism can be exercised, including: protected and conserved areas, islands, and mountains; the emerging themes shaping the contemporary nature-based tourism development, including ethics, Sustainable Development Goals, COVID-19 crisis, over-tourism, climate change, resilience; and new approaches toward the visitor management and low-impact experience design, including regenerative and transformative tourism, destination stewardship and pro-environmental behaviour. Part I introduces the concept of nature-based tourism and the emerging challenges in the field. Part II explores the key components in the management and planning of nature-based tourism development. In Part III the handbook focuses on visitor experience design and management and Part IV highlights the impacts of nature-based tourism. Part V examines the future of nature-based tourism and possible solutions to mitigate associated challenges in the field.The handbook offers a valuable contribution with a systematic outlook of the phenomenon of nature-based tourism and critical perspectives on key concepts, policy, and practice. It shares current knowledge, innovative tools, and sustainable solutions with substantial evidence and societal impact. The book will appeal to students, researchers, and professionals in the fields of tourism, human geography, leisure studies, business studies, and sociology.

This book examines the relationship between gender and sustainability in tourism. Whilst an extensive body of work exists in the areas of gender and sustainability, these two fields of knowledge are seldom combined to examine tourism phenomena.

Cultural Heritage and Tourism in Africa examines the multiple and diverse manifestations of cultural heritage-based tourism in Africa from a regional, social science, and sustainability perspective.This book delivers a comprehensive treatise on the interdependent concepts of cultural heritage and tourism. Heritage is one of the most pervasive tourism assets worldwide and lies at the foundations of tourism in many localities, including Africa. However, despite its salience, there has not been a systematic examination of Africa's heritage resources, markets, policies, practices, successes, and challenges in a tourism framework, despite the continent's immense heritage value. This book reviews the different types of heritages that pervade the cultural environment of Africa and comprises its vast heritagescapes. It also examines the increasing potential for the growth of heritage tourism throughout the entire continent. The contributions in this volume delve into current thinking about space and place and their effects on heritage, mobilities, globalization, colonialism and indigeneity, conflict, identity and nation-building, connections with other regions through migration and the slave trade, and a greater emphasis on the ordinary heritage of Africa, which has long been ignored by tourism scholars and industry representatives. The chapters herein are authored by Africa specialists, most being from Africa, offering a truly African perspective. The chapters are conceptually rigorous and empirically rich with examples from all regions of the African continent.This unparalleled interdisciplinary glimpse at cultural heritage and tourism in Africa delivers strong value and is a vital resource for all students and researchers of tourism, cultural studies, heritage studies, geography, anthropology, sociology, history, and global studies.

Informed by the scholarly and practical viewpoints of a myriad of internationally-recognised experts, this engaging and timely volume poses a set of pertinent questions that cover critical and contemporary sustainability issues in hospitality and tourism and proposes actionable solutions.

Bringing affect and emotion to the forefront of tourism studies, this book presents a new generation of scholars who consolidate emerging affective approaches and establish a route for scholarship that examines the roles of emotion and affect in tourism.

Challenges to US and Mexican Police and Tourism Stability examines the impacts that historical, political, and social campaigns targeting police practices have had on law enforcement in general and on the tourism industry in particular, specifically focusing on recent developments in both the USA and Mexico.

This open access book presents a set of practical tools and collaborative solutions in multi-disciplinary settings to foster the Alpine Space health tourism industry¿s innovation and competitiveness. The proposed solutions emerge as the result of the synergy among health, environment, tourism, digital, policy and strategy professionals. The approach underlines the pivotal role of a sustainable and ecomedical use of Alpine natural resources for health tourism destinations, and highlights the need of integrating aspects of natural resources¿ healing effects, a shared knowledge of Alpine assets through digital solutions, and frames strategic approaches for the long-term development of the sector.The volume exploits the results of the three-years long EU research project HEALPS 2, which involved several stakeholders from the health tourism, healthcare and sustainable tourism industries. This book is relevant for health tourism destinations and facilities (hotels, clinics, wellnessand spa companies), regional and local authorities (policy makers), business support organizations, researchers involved in digital healthcare and geoinformatics.