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"Challenges in IT and Digital Marketing" is an insightful exploration of the rapidly evolving landscapes of technology and marketing in the digital age. In this comprehensive volume, the book delves into the multifaceted hurdles faced by IT professionals and digital marketers alike, addressing critical issues that shape the industry. From the breakneck pace of technological change to the perpetual battle against cyber threats, each chapter examines a distinct challenge. Topics range from the intricacies of regulatory compliance and communication gaps between technical and non-technical stakeholders to the pressures of tight project timelines and the constant quest for real-time engagement in the digital marketing sphere. With a keen eye on the future, the book also explores the ongoing challenges of talent acquisition and retention in the dynamic digital marketplace. Whether you are an IT professional seeking to navigate the ever-changing tech terrain or a digital marketer aiming to maximize ROI in a budget-conscious environment, this book provides valuable insights and strategies to overcome the hurdles and thrive in the challenging realms of IT and digital marketing.

The misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm.AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples. Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced. The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal. Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.

Embrace a Journey Through History: Exploring the Evolution of Communication and Information SharingDive into the compelling narrative of "Transmissions Across Time: The Evolution of Information Sharing", a comprehensive exploration into how we have shared and received information across the centuries. This engrossing tale of human evolution will propel you through historical epochs, offering fresh insights into shifts in communication from storytelling and manuscripts to the dawning of the social media age. Discover Ancient BeginningsEmbark on a journey back to Information Sharing in Ancient Times, toss aside the cobwebs of forgotten history as we delve into the intricacies of oral traditions, storytelling, myth, legend and early literature. Appreciate the pivotal role of scribes and early written documents in the initiation of information transmission. Uncover Medieval Innovations and BeyondTransition into the medieval and Renaissance periods, where a revolution in information sharing began. Explore the advent of printing, the Gutenberg Press, newsletters and the fascinating emergence of early newspapers. The narrative then sweeps you into the Enlightenment and Industrial Revolution, marking the birth of modern media and transformation in public communication. Witness the Dawn of a New Media EraExperience a paradigm shift as the early 20th century heralds the introduction of radio and television, changing the media landscape forever. Feel the pulse and the rhythm of society as it adapts and moulds around this newfound fast-paced information sharing tool. Enter the Digital RealmPropelled by the breathtaking leaps in technology, the late 20th century ushered in the digital age. Traverse the dawn of the internet era, early online forums, blogging trends and step into the volcanic eruption of the information sharing platform we know as social media. Confront Contemporary ChallengesThe narrative doesn't shy away from the contemporary challenges of media in the 21st century, analyzing the rise of fake news, the role of political influence and media bias. Gain a comprehensive understanding of the power of citizen journalism, and the future of information sharing in a digitally interconnected world. "Transmissions Across Time: The Evolution of Information Sharing" is more than just a history book - it's a thought-provoking exploration into the very fabric of our society and how we communicate. Through this panoramic journey, you will gain a deeper understanding of our shared past, the dramatic shifts in our modes of communication, and insight into the potential future of information sharing. This is the quintessential read for all media enthusiasts and history buffs. Be prepared to embark on an intellectual voyage that you won't soon forget.

How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times). This edition includes a new foreword by Kai-Fu Lee. A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.

"An overview of antritrust applied specifically to the context of Big Tech companies (Facebook/Meta, Google/Alphabet, Amazon, Apple, etc.)"--

"When Elon Musk took over Twitter, two versions of reality emerged. In one, he was a free-speech crusader, a fearless visionary who could grab back power from Twitter's entitled workforce, motivate them to get "extremely hardcore," and multiply Twitter's profit and potential by orders of magnitude. In the other reality, there was the truth. Pulled from hundreds of hours of inside interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world's online public square into his own personal megaphone. Despite having workers with a decade and a half of experience confronting Twitter's most difficult problems - from massive engineering infrastructure challenges to tricky policy decisions that could sway elections - Musk decided there was only one voice that mattered: his own. You'll hear from those employees who witnessed the destruction of their workplace firsthand. There's the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk's inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss's worst instincts, and paid the price. This is the story of Twitter, but it's also a chronicle of the post-pandemic labor movement, a war between reckless executives and a workforce newly awakened to their rights and needs. Juicy, character-driven, and filled with unbelievable revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It's the next best thing to being there, and you won't have to sleep in the Twitter office to get the scoop"--

"Emerging Technologies and Energizing the Future of Tourism" is a book that discusses the impact of emerging information technologies on tourism development in various fields, from tourism management and tourism planning to marketing the tourism service in the best, fastest, and safest way possible, utilizing the promising methods that information technology has made available to us. This book also discusses the information systems used in the management and the industry of tourism and hospitality services, as well as the significant positive impact of adopting these systems in our administrative and organizational work within tourism facilities. This book is extremely useful for students, researchers, and professionals in the field of tourism management and marketing, as it discusses the impact of modern technology on the tourism industry and management, as well as methods for leveraging it to improve the performance of providing tourism services and marketing tourism services.

"Our Next Reality does a fantastic job of giving a balanced and insightful analysis to some of the most pressing questions our society will face in the near future. The material is data driven, digestible, and very actionable." RAY KURZWEIL, Author/Entrepreneur/Futurist"A wide-reaching exploration of the intersections between AI, VR and AR: it's a mind-opener, and a source of reflection on how transformative and still unknown the future of communication, personal technology and even personal privacy might become." SCOTT STEIN, Editor at Large, CNETOver the last 100 years, technology has changed our world. Over the next decade it will transform our reality.We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. Powered by immersive eyewear and driven by interactive AI agents, this new age of computing has the potential to make our world a magical place where the boundaries between the real and the virtual, the human and the artificial, rapidly fade away. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, deeply compromising our privacy, autonomy, agency, and even our humanity.In Our Next Reality, two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can. With a Foreword by renowned author Neal Stephenson and section contributions from industry thought-leaders such as Peter H. Diamandis, Tom Furness, Phillip Rosedale, Tony Parisi, Avi Bar Zeev and Walter Parkes, this book answers over a dozen of the most pressing questions we face as artificial intelligence and spatial computing accelerates the digitization of our world. Find out why our actions in the next decade could determine the trajectory of our species for countless millennia."For anyone who wants to use AI and XR to help build the future, read this book to help you skillfully navigate a future of unprecedented danger and promise." JASON HINER, Editor in Chief, ZDNet"Our Next Reality really is a must-read for anyone who wants to prepare for the massive AI and XR driven disruption coming our way." CHARLIE FINK, Author | Adjunct | Forbes Tech Columnist

WINNERS OF THE 2024 NOBEL PRIZE FOR ECONOMICSLONGLISTED FOR THE BAILLIE GIFFORD PRIZELONGLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEARSHORTLISTED FOR THE LIONEL GELBER PRIZEA FINANCIAL TIMES TECHNOLOGY BOOK OF THE YEARUPDATED WITH A NEW PREFACE'The blueprint we need for the challenges ahead' Shoshana Zuboff'If you are not already an addict of Daron Acemoglu and Simon Johnson's previous books, Power and Progress is guaranteed to make you one' Jared Diamond'A breathtaking tour of the history and future of technology' Abhijit Banerjee and Esther DufloA bold new interpretation of why technology benefits the elites - and how we must reshape the path of innovation to create true shared prosperity. A thousand years of history make one thing clear: progress is not automatic but depends on the choices we make. Much of the wealth generated by agricultural advances during the Middle Ages was captured by the Church while the peasants starved. The first hundred years of industrialization delivered stagnant incomes for workers, while making a few people rich. Throughout the world today, digital technologies and artificial intelligence increase inequality and undermine democracy. It doesn't have to be this way. Power and Progress demonstrates that the path of technology was once - and can again be - brought under control. With their breakthrough economic theory and manifesto for a better society, Acemoglu and Johnson provide the vision to reshape how we innovate so we can create real prosperity for all.Daron Acemoglu and Simon Johnson were awarded the Nobel Prize in Economic Sciences on 14 October 2024.

Insufficient security is careless, too much security is inefficient.Recent surveys point out that the fear of cyber attacks is one of the three biggest business risks. Digitalization based on cloud computing, mobility or the internet of things are important drivers for pushing productivity in industrial environments. Cybersecurity is a prerequisite for digitalization in the industry.The importance of security protection concepts is growing with increasing external attacks. Operators of critical infrastructure have to maintain minimum standards and to protect their installations against cyber-attacks. Cybersecurity requires a holistic approach. Effective protection concepts can only be implemented with a range of organizational and technical measures. Product suppliers, system integrators, and operators have to work together to deploy holistic protection solutions. The new edition describes the security protection scheme in much more detail. A holistic protection includes a combination of technology, process, and people aspects for the protection of industrial facilities during operation.The series of standards IEC 62443 supports the development of holistic solutions for the protection of industrial facilities and addresses all involved actors. Correspondingly IEC 62443 is perceived as complex. This guideline has the aim to simplify the approach to the deployment of protection concepts by giving an overview about IEC 62443, summarizing the ideas and concepts, and illustrating practical solutions.

"Artificial Intelligence for Business: Transforming Industries and Driving Growth with AI Strategies" is your indispensable guide to harnessing the power of artificial intelligence to gain a competitive edge, optimize operations, and make informed decisions in the business world.Inside this insightful guide, you'll explore:AI Fundamentals for Business: A clear and concise introduction to artificial intelligence, machine learning, and deep learning, tailored for business professionals.AI Use Cases: Real-world examples of how AI is revolutionizing industries, from automating customer service to enhancing supply chain management.Data-Driven Insights: How AI leverages data analytics to uncover valuable insights, enabling data-driven decision-making.AI Adoption Strategies: Practical guidance on implementing AI solutions within your organization, from strategy development to execution.Ethical Considerations: A discussion of the ethical and privacy implications of AI in business, along with responsible AI practices.AI-Ready Culture: Strategies for fostering a culture of innovation, collaboration, and AI literacy within your company.AI Tools and Technologies: An overview of the essential AI tools, platforms, and technologies that can benefit your business.Case Studies: In-depth case studies of businesses that have successfully integrated AI into their operations and achieved remarkable results.ROI and Business Impact: Insights into measuring the return on investment (ROI) and assessing the impact of AI initiatives on your bottom line.Future Trends: A glimpse into the evolving landscape of AI and its potential impact on the business world."Artificial Intelligence for Business" is not just a book; it's your roadmap to leveraging AI to transform your organization and drive growth. Whether you're a business leader, entrepreneur, or aspiring AI strategist, this guide provides the knowledge and tools to navigate the AI landscape effectively. Harness the potential of artificial intelligence to stay competitive, make informed decisions, and create lasting value in today's rapidly evolving business environment. Embrace AI with confidence and position your business for a future of innovation and success.

How To Benefit From Emerging TechnologiesFrom the daggers and axes of the cavemen societies to today's spacecraft, self-driving cars, metaverses, and AI-filled societies, technology has significantly emerged and brought about a massive transformation to our lives. The pace of this innovation has been particularly colossal in this industrial era, continuously disrupting our lives. Where will this imminent tech take us in the future?This book will dissect how various aspects of our lives will be transformed in the years to come, with a particular focus on how to benefit from these emerging technologies. You will gain a 360 degree view by getting a historical perspective of technology because discussions about the future are seldom complete without history.The ongoing debate on whether technology will replace our jobs is causing great panic. However, failure to catch up to technology is guaranteed to be catastrophic. This book will provide a freight of the latest tech-driven trends to equip everyone to face the future, like a one-time software upgrade.Whether you are a student, a fresh graduate, a bewildered parent, or a tech enthusiast, this book offers everything you need to be ahead of the game. It will also help budding entrepreneurs, business owners, and corporate professionals identify opportunities to incorporate the right tech into their businesses and be at the forefront of innovation.

This book focuses on the design, development, and analysis of augmented and virtual reality (AR/VR)-based systems, along with the technological impacts and challenges in social learning. Social Learning provides a comprehensive approach to researching methods in the emerging fields of AR/VR. The contributors of this book outline the state-of-the-art implementation of AR/VR for the Internet of Things, Blockchains, Big Data, and 5G within AR/VR systems.

5G and related digital revolutions will require tens of thousands of edge data centers. This book tells you how they work and how to get them built.We are in the middle of the edge computing revolution. Responding to demand for lower latency, telcos and others are moving servers and storage closer to end users-away from the "core" to "the edge." This requires the deployment of many thousands of tiny edge data centers.The edge is a big, growing business. Driven by 5G, connected vehicles, and industrial automation, the "edge economy" is projected to reach $4.1 trillion by 2030, with investment in edge data centers set to exceed $140 billion by 2028.What exactly is an edge data center? This book explains what they are and how they work. It's early in the edge computing life cycle, so there's time to get prepared for what's coming.If you work in an industry that's transforming through mobility, or any field that will leverage the edge for competitive advantage, this book will help you understand how the edge data center advances your strategic agenda.

This interdisciplinary collection rethinks the political economy of the digital market by asking what came before platforms and suggesting what might come after them. By unpacking the concept of 'platform economies' into locally embedded variations of digital markets, the book identifies what is new about contemporary platforms and what is characteristic of wider historical, social and economic currents. The diverse team of authors employ various analytical approaches, including in-depth ethnographic studies, and theoretical and analytical reconceptualizations of platforms and the industries they encompass. Tapping into current themes including the decolonisation of the internet, this book offers a timely assessment of the implications of emerging reconfigurations between technology, information, society and markets.

In the glittering world of Hollywood, where dreams are made and broken, storytelling reigns supreme. The magic of the silver screen relies on compelling narratives, complex characters, and plot twists that capture the audience's imagination. As an aspiring screenwriter or author, you dream of creating a story that resonates, enchants, and leaves your audience craving for more. You dream of Hollywood.But crafting a riveting narrative can be a challenging task. It's a creative endeavor that requires not only imagination but also a keen understanding of story structure, character development, and thematic coherence. It's an art that demands mastery over the subtle dance between plot and emotion, between revelation and suspense. That's where "The Hollywood Model" steps in.This book isn't just another guide on writing; it's a revolutionary approach to storytelling that merges creativity with technology. With the rise of Artificial Intelligence, the landscape of creative writing and screenwriting is undergoing a transformation. AI isn't just about robots and automation; it's about enhancing our creativity, augmenting our imagination, and enabling us to tell stories in ways we've never done before."The Hollywood Model" will introduce you to the exciting world of AI-enhanced writing. It presents a structured model, inspired by successful Hollywood narratives, and demonstrates how you can use AI to create compelling screenplays and book narratives. It dives deep into the nuances of character development, plot creation, emotional resonance, and much more, providing you with a comprehensive guide to crafting stories that captivate and inspire.But this book isn't just about theory. It's packed with practical exercises, detailed worksheets, and real-world examples that will help you apply these concepts to your writing. You'll learn to harness the power of AI, transforming it from a technological tool into a creative ally in your storytelling journey."The Hollywood Model" isn't just a book-it's your ticket to Hollywood. Whether you're an aspiring author, an experienced screenwriter, or just someone who loves telling stories, this book will empower you to tell your stories better, taking your creativity to unprecedented heights. Welcome to the future of storytelling. Welcome to "The Hollywood Model".

This edited book discusses the challenges in handling medical data to provide effective healthcare services in real-time and outlines the approaches and the impact of, AI, IOT, cloud, big data, and blockchain technologies for building intelligent Healthcare 4.0 systems.

"The Internet of today is a far cry from its early promise of a decentralized, democratic network of creativity and innovation. In the past decade, the Internet has fallen under the control of a tiny group of massive companies like Apple, Google, and Facebook. In Read Write Own, tech visionary Chris Dixon argues that the dream of an open network for fostering creativity and entrepreneurship doesn't have to die, and that in fact it can, and must, be saved with blockchain networks, which he vitally separates from the currency-based speculation that it is unfortunately lumped together with - a distinction he calls "The Computer vs The Casino". With lucid and compelling prose - and drawing from his first-hand observations, mental models, and experiences over a 25-year career in the Internet industry - Dixon shows how the Internet has undergone three distinct eras, bringing us to the critical moment we're in today. The first act was the "read era," lasting from 1990 to 2005, in which early Internet networks democratized information. In the "read-write era," 2006-2020, corporate networks democratized publishing. And we are now entering the "read-write-own era," sometimes called web3, in which blockchain networks have begun to democratize ownership, granting power and economic benefits to the participants in the network--not just to massive corporations"--

Digitalization, Sustainable Development, and Industry 5.0 offers cutting-edge multidisciplinary research, with expert insights on the technologies and strategies businesses use in the twin transition process.

Reclaiming Technology: A poetic-scientific vocabulary aims to evoke ways of thinking about, and intervening in, technology worlds through a series of blended writing styles.Consisting of thirty-five short essays, contributors were asked to problematize some aspect of their research with technology – broadly conceived as artifact, process, craft, infrastructure, or concept – without being constrained by the more traditional repertoires of academic publishing. The result is a set of critical and experimental texts whose vocabulary speaks to the poetic, affective, and mundane modes through which technology can inspire and make anew.The ambition to reclaim stems from a collective desire to shift the grounds upon which exuberant technological claims making occurs. The book’s poetic-scientific approach is an effort at rendering technology otherwise so as to enable the emergence of alternate claims-making pathways towards more just and dignified socio-technical futures.The book should appeal to those who are curious about the technology-society nexus in more general terms. More particular audiences include anthropology and STS scholars, students (at all levels) interested in methods and writing, and practitioners looking for conceptual resources to think about technology differently.

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design. You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems. With this book, you'll learn: How to design the right things by understanding value, diagnostics, and probability How to conduct UX research and analysis without the luxury of time or money The most important aspects of common digital business models Methods for getting things done under less-than-ideal circumstances How to avoid common pitfalls caused by inexperience

What does platform thinking mean? It is the ability to put platform-based mechanisms at the core of digital business transformations in business.Digital platforms like Uber, Spotify, Airbnb, Booking.com, and many others completely re-shaped the daily life of millions of users. However, many innovation leaders struggle to conceive the significance of their impact. Platform-based business models are not just the real of geeks' startups, digital services, and Unicorns.This book shows there that their potential in creating value is higher than suspected.Even though platform ecosystems are complex, readers will take on a journey to become platform thinkers. Their eyes will be trained to look beyond what's visible and start reading the platform world around them. Then, they will be guided into a step-by-step process and learn how to write a new platform model from scratch.This book is the result of a decade of research. It offers both a framework and practical instruments to champion digital transformation in any organization. It is specially intended for those who are interested in the glittering platform world and are still trying to figure it out.