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Bottom of the Pyramid Marketing - Bog

- Making, Shaping and Developing BOP Markets

indgår i Marketing in Emerging Markets serien

Bottom of the Pyramid Marketing
Bag om Bottom of the Pyramid Marketing

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781787145566
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 3. december 2018
  • Størrelse:
  • 237x159x20 mm.
  • Vægt:
  • 460 g.
  • 8-11 hverdage.
  • 22. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Bottom of the Pyramid Marketing

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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