Name: Brand Engagement
Price: 574.95 DKK
Availability: InStock
Author: I. Buckingham
ISBN: 9780230573062

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8-11 hverdage
574,95 kr.

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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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Sprog:
Engelsk

ISBN:
9780230573062

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
221

Udgivet:
27. november 2007

Størrelse:
241x157x19 mm.

Vægt:
516 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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