Name: Brand Journalism
Price: 704.95 DKK
Availability: InStock
Author: Andy Bull
ISBN: 9780415638104

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

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Sprog:
Engelsk

ISBN:
9780415638104

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
278

Udgivet:
17. juni 2013

Størrelse:
157x233x16 mm.

Vægt:
430 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

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