Name: Brand Love is not Enough
Price: 723.95 DKK
Availability: InStock
Author: Max Blackston
ISBN: 9781138039827

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This trailblazing book introduces the concept of "brands' attitude", filling the gap in our understanding of consumers' brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.

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Sprog:
Engelsk

ISBN:
9781138039827

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
142

Udgivet:
22. marts 2018

Størrelse:
160x230x9 mm.

Vægt:
244 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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This trailblazing book introduces the concept of "brands' attitude", filling the gap in our understanding of consumers' brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.

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