Name: Brand Management in a Co-Creation Perspective
Price: 1648.95 DKK
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Author: Heidi Hansen
ISBN: 9780367504892

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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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Sprog:
Engelsk

ISBN:
9780367504892

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
194

Udgivet:
21. juli 2021

Størrelse:
243x160x18 mm.

Vægt:
458 g.

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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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