Name: Brand Management in a Co-Creation Perspective
Price: 535.95 DKK
Availability: InStock
Author: Heidi Hansen
ISBN: 9780367504977

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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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Sprog:
Engelsk

ISBN:
9780367504977

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
194

Udgivet:
9. januar 2023

Størrelse:
154x234x17 mm.

Vægt:
330 g.

Leveringstid: 2-3 uger.
Forventet levering: 11. december 2024

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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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