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Brand Management in a Co-Creation Perspective - Heidi Hansen - Bog

Bag om Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367504977
  • Indbinding:
  • Paperback
  • Sideantal:
  • 194
  • Udgivet:
  • 9. januar 2023
  • Størrelse:
  • 154x234x17 mm.
  • Vægt:
  • 330 g.
  • 2-3 uger.
  • 22. januar 2025
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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