Name: Brand Management
Price: 581.95 DKK
Availability: InStock
Author: Tilde (Copenhagen Business School Heding
ISBN: 9780367172589

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Bag om Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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Sprog:
Engelsk

ISBN:
9780367172589

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
338

Udgivet:
20. maj 2020

Udgave:
3

Størrelse:
244x174x23 mm.

Vægt:
630 g.

Leveringstid: 2-3 uger.
Forventet levering: 12. december 2024

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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