Name: Brand Management
Price: 1648.95 DKK
Availability: OutOfStock
Author: Tilde (Copenhagen Business School Heding
ISBN: 9780367172572

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Bag om Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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Sprog:
Engelsk

ISBN:
9780367172572

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
338

Udgivet:
28. maj 2020

Udgave:
3

Størrelse:
252x180x29 mm.

Vægt:
750 g.

Leveringstid: Nyt oplag forberedes af forlaget.

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1.598,95 kr.

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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