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Brand Psychology - Laura Busche - Bog

Bag om Brand Psychology

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032373768
  • Indbinding:
  • Hardback
  • Sideantal:
  • 384
  • Udgivet:
  • 17. November 2023
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 1060 g.
  • 2-3 uger.
  • 18. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Psychology

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Brugerbedømmelser af Brand Psychology



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