Name: Brand Psychology
Price: 1618.95 DKK
Availability: InStock
Author: Laura Busche
ISBN: 9781032373768

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Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

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Sprog:
Engelsk

ISBN:
9781032373768

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
384

Udgivet:
17. november 2023

Størrelse:
156x234x0 mm.

Vægt:
1060 g.

Leveringstid: 2-3 uger.
Forventet levering: 6. december 2024

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Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

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